Retail Advocacy
EXPERTVOICE RETAIL ADVOCACY
The in-store recommendations your products deserve
Knowledgeable recommendations from sales associates improve customer experiences and increase sales. ExpertVoice is a single platform to tap into a network of verified retail employees and educate them to confidently talk about your brand and products.
Increase revenue across your retail footprint.
Sales associates on ExpertVoice sell 87% more than their peers. Get direct access to sales associates and build their awareness of your brand to increase sell-through. Data lets you know where your products are being used and talked about to increase sell-in.
Turn sales associates into sales experts.
Bring brand training to life and keep products top of mind with video and short or long-form lessons. Provide firsthand product experience to deepen their knowledge. Users with verified credentials can always access your training — which means you can create long-term brand advocates across all of your targeted retail locations.
See what sales associates are saying.
Not only will your sales associates become better at recommending your products, but they will also post high-quality reviews and photos on ExpertVoice. Gain firsthand insight into how your products are talked about in stores and use their UGC in other channels.
Measure retail performance.
Understand brand performance in desired markets. Analytics provide engagement data to understand the familiarity of sales associates. Surveys provide firsthand insights into sales performance. Share it all with your retail partners to keep products moving off the shelf.
"I was already ecstatic about the value and data you all continually provide, but after landing this new national retailer I can only attribute it to the data I had about their associate's engagement on ExpertVoice, so this really takes it to the next level.”
Tim Talty
Founder / Chef, Talty Bar
"Retail has changed forever and while we want to believe that traditional training may happen again, it never will, not how it was at least. You are the only company that has approached us with unique enough tools and offerings to make us really excited. You are the only platform that we know of, that does what you do.”
Ty DeVille
Sr. Manager, JBL Key Accounts
"Great platform to learn about brands especially if you are in retail and help people learn about your own brand. It is a very easy to use platform with tailored access for different usage.”
Guillaume Lazure
Graphic Designer, Opus Bikes
The power of trusted in-store recommendations — by the numbers.
87%
more sales made by sales associates on ExpertVoice
2x
as likely to recommend a brand after engaging with it on ExpertVoice
69%
more sales after completing just one brand training module
23%
average increase in sell-through when using ExpertVoice to educate retail sales associates
See Retail Advocacy in action
Key features of Retail Advocacy
Audiences
Engage unique audiences from big box stores to independent retailers.
Segment your audience to reach prospective dealers.
Build communities of your most important sales associates.
Campaigns
Deep brand education to distinguish yourself from competitors.
Bite-sized product lessons that are easy to reference, keep key products top of mind and lead to a better customer experience.
Content
Discover your most influential and passionate sales advocates through their uploaded photos and reviews.
Recognize them with virtual awards and personal acknowledgments.
Measurement
Analytics that highlight sales associate engagement at the store level.
Sell-through analysis to understand the impact of education on sales.
Commerce
Discount and free seeding programs to encourage product trial amongst sales associates.
Customize reward offerings to incentivize deeper learning.
Customization
Customize your brand page with imagery and messaging.
Share your latest brand and product videos to engage page visitors.
It’s time for a better retail experience.
Learn more about the brands we help scale.
Purina connected with retail associates in 876 unique retail locations – places like Petco, PetSmart, and Pet Supplies Plus – prime locations for thousands of influential conversations.
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The sell-through improvement for Arc'teryx, MegaFood and Cellucor is just a snapshot of what ExpertVoice does for its brand partners.
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Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales.
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Fighting misinformation in the health industry can be a challenge. See how Cellucor helped their customers by educating retail sales associates.
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