Celebrity influencers are a type of macro-influencer. They are actors, musicians, athletes etc. These influencers typically have a large social media followings but also come with a high price when promoting products and brands. Aside from cost, working with celebrity influencers can come with challenges. Studies show that if the promotion is executed poorly, the celebrity may be more memorable than the promoted product. Additionally, a poor choice in celebrity can lead to a disconnect between the brand and influencer, leading to lack of authenticity.