User Inspired Content (UIC)

Where UGC relies on the content submitted by the others, user inspired content in produced and distributed by a brand but features real, authentic stories instead of actors or models. Brands who succeed with authentic UIC identify a real-life expert who exudes the passion that inspires their consumers. It then puts them in the lead role for their marketing efforts and use high-quality, high-production-value imagery, assets, and video to capture their passion for the brand’s audience.