How Brands Can Bring Trust Back to Online Reviews
How Brands Can Bring Trust Back to Online Reviews
Whitepaper
In the past and the present, reviews are vulnerable to abuse. As companies and the government scramble to stamp out these abuses, brands often struggle to figure out how to use reviews responsibly to drive their marketing goals.
What you’ll learn:
- The forces responsible for increasing consumer mistrust
- Trends that threaten to discredit reviews
- How brands can invest in and leverage expert content to restore trust