Advocacy Platform Overview
An all-in-one solution to brand advocacy
A single solution to manage and measure your advocacy program, no matter where you want to build buzz about your brand—online, at retail, through social channels or out in the world. The Advocacy Platform is a one-stop-shop to identify, activate and expand the reach of your brand’s most influential audiences.
Get to know the Advocacy Platform.
Key features of the Advocacy Platform
Measure the impact of your advocacy program with customized reporting for every aspect of your organization.
Create and publish campaigns to your most influential audiences to strengthen their recommendations.
Engage with UGC posted on the platform and use it as social proof across your marketing channels.
Syndicate and display the strongest product recommendations and UGC to improve performance in
Understand what experts are saying about your products and respond to their recommendations.
ExpertVoice Advocacy Products
Reach more consumers by activating your most influential audiences. Empower them to become advocates of your brand.
Deliver brand education at scale and empower sales associates to speak confidently about your brand and products.
Grow sales and build consumer trust by collecting authentic product reviews and user-generated content.
Gather social proof already approved by creators for use across your social channels to build brand credibility and drive sales.
Measure your return on investment with extensive data and insights.
View, create and publish campaigns to your most important audiences to strengthen recommendations.
Manage all the components of your ExpertVoice program: lessons, incentives, audiences and videos.
Celebrate your brand's most influential experts.
Authentic UGC, approved for use whenever and wherever you need it.
Share your most powerful recommendations to improve e‑commerce channel performance.
Understanding product sentiment has never been easier.
Create your brand presence on the ExpertVoice platform in just a few clicks.
"The data and insights have allowed me to gain more transparency into our sales channels and have a better understanding of channel performance.”
Pro Marketing Specialist
"The Advocacy Platform is very easy for me to jump in and manage my program. Edge Eyewear has a variety of different needs because our customers have different interests and skill levels. Having control over our campaigns and being able to create a campaign on the fly is helpful. And it’s easy to use."
SVP, Brand + Marketing at Edge Eyewear
"Working with ExpertVoice has brought our reviews to the next level. As a consumer, when I'm approaching reviews, I value knowing that the people discussing the topics are experts in the matter as not every customer has a trained viewpoint of a product. At Weston, we’ve been able to secure reviews from experts based on credentials in their ExpertVoice profile, specifically those with Avalanche Education and backcountry experience.”
Director of Marketing