EXPERTVOICE COMMUNITY MANAGER

Activate the people who love your brand.

Ever wonder what drives a truly successful brand advocacy program? It’s the people. Recruit or invite passionate people who can help build your brand to join your communities. For brands looking to build deeper relationships and longer-term partnerships with advocates, the Community Manager has you covered.

Join the 900+ brands using ExpertVoice to grow their business.

Hand-select trusted community members.

Recruit your community from the ExpertVoice platform—select applicants from a credentialed pool of real-life experts who consumers trust for advice about what to buy.

Invite people from your existing networks to build more influential advocates. Whatever your strategy, communities help you gather and manage the right people for your brand.

Managed services are also available to support your recruitment needs.

Build a community to help you manage:

Brand ambassadors

VIP customers

Content creators

Field reps

Focus groups

Save time finding the right community members.

No more time spent sifting through hashtags and waiting for candidates to respond to your requests. Spin up your custom landing page and application in minutes. Easily review profiles, filter and rank your applicants to be sure you have the right fit for your brand. Managed services can streamline this process for brands with limited time and resources.

“I couldn’t believe we had over 500 applicants in a matter of days. I wanted to accept them all.” - Community Manager, Riton Optics

Activating your community made easy

Whether your community supports a long-term strategy or helps you achieve a short-term goal, the community manager provides multiple means of engagement. Build and launch campaigns on demand or take advantage of managed services to keep your community engaged and ensure a positive experience for your brand.

Posts and notifications

Share updates and conversation starters on your community page. Send notifications to alert members of new activities.

Surveys and polls

Gauge user sentiment and let members become direct contributors to your brand development.

Education Campaigns

Share your brand's story and product information with interactive lessons to build knowledgeable advocates.

Product Sampling Campaigns

Invite members to put your products to the test. Automate the collection of UGC and reviews for your next big product launch.

Activities

Invite members to partake in various activities—from attending events, posting blogs or content on social—and anything in between.

Challenges

Sometimes, your community just wants to have fun. Set up trivia challenges and gamified competitions to test their knowledge.

User-generated content without the contracts.

Stop chasing permissions and tracking usage rights. All content and product recommendations shared on ExpertVoice are approved for use off-platform as part of the member agreement. That means anything your community shares is available for your brand to use wherever and whenever you choose—from paid ads to organic social posts—with no expiration dates or contracts to worry about.

Community members with genuine motivation.

Community members on ExpertVoice aren’t paid—so what’s in it for them? They thrive on insider information, being the first to try out new things and the opportunity to weigh in on product development—anything that makes them feel like part of your brand. Easily reward UGC they share on ExpertVoice, thank them with special deals, free product seeding or schwag campaigns. The platform provides limitless ways to recognize your contributors.

See Communities in action.

"This was a great reminder of why we do what we do as a company. We have such loyal and passionate customers who want the best for their pets, and it was cool to see the impact we've had on them. These relationships felt really organic, and I never felt like the information they were sharing was coached, or they were just saying it because they were partnering with us (which isn't always the case for influencers)."

Brandy Vachal
Social Media & Influencer Specialist, The Honest Kitchen

“The most rewarding part of the Federal Premium Camp was the feedback we received and reactions from members when we sent out swag. Feedback from our customers is key to learning and defining areas of improvement."

Bart Biedinger
Senior Field Training Specialist at Federal

"The most rewarding part of the program was seeing the huge flood of content and reviews from the members along with those that went above and beyond just the community program. Additionally, I’ve made connections with so many types of folks in the industry and even acquired new dealers from this program."

Drake Adams
Sales Manager at Athlon Optics

Unlock the power of communities for your brand.

Schedule a Demo

Learn more about creating communities.

Case Study How Athlon increased advocacy by establishing authentic relationships with experts

The Athlon Uprising community recruited 27 members to join their community and participate in monthly campaigns. Each campaign offered exclusive content that was tailored to community members’ interests and provided guidance on the elements of a quality review.

Case Study How Federal Gathered Insightful Feedback From Its Most Passionate Experts

As a leader in ammunition, Federal wanted to gather valuable product testing insights and feedback from its most passionate experts. The brand also sought to deepen its engagement with a select group of experts. See how Federal utilized ExpertVoice's Community Manager to do more.

Case Study Stanley activates customer advocates with the Community Manager.

Remember those trusty green thermoses? A staple on any given camping trip and a fixture of your dad’s center car console. Chances are you’re picturing a Stanley. The century-old brand has a long-standing place in both the hydration marketplace and our kitchen cabinets.

Blog Meet the Community Manager

The Community Manager allows you to build and manage your own expert communities in the ExpertVoice Advocacy Platform. Find and hand-select your most passionate, trusted experts and communicate with them in real-time. Poll them, gather and share insights with them, build an authentic relationship, and engage them in a variety of campaigns.