Category: Best Practices
- Advocacy Marketing, Best Practices
- Product education or product experience — which one is right for your brand? The answer is C. both.
- Advocacy Marketing, Best Practices, Influencer Marketing
- Whether we’re consumers, marketers, brands, or retailers, one thing is clear: we need recommendations we can trust. But Amazon's current review problem isn't helping anyone buy more confidently.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing, Retail Insights
- Brick-and-mortar is still important to consumers, but with fewer locations, how can a brand and retailer maximize sales? 4 retail experts weigh in on how they achieve their sales goals.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing
- As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty. How do brands win? Advocates.
- Best Practices, Modern Marketing
- Steve Knox, Senior Advisor to the Boston Consulting Group, shares how advocacy marketing can grow your business.
- Best Practices, Modern Marketing
- Best Practices, Influencer Marketing, Modern Marketing
- Best Practices, Brand Ambassador Programs, Customer Experiences, Influencer Marketing, Retail Insights
- Despite steep competition from online retailers, recent research shows brick and mortar stores remain the preferred place to shop for 54 percent of consumers.While online shopping can appeal to a des
- Best Practices, Customer Experiences, Influencer Marketing, Product Knowledge, Retail Insights
- Despite dramatic headlines, consumers still overwhelmingly shop in a physical store. More than 90% of transactions still happen in-store, with both small and large retailers alike providing a unique i
- Best Practices, Retail Insights
- As a retail manager, you have a lot on your plate. Merchandising, managing inventory, and planning schedules. Taking care of turnover, hiring good employees, and setting those employees up for success
- Advocacy Marketing, Best Practices, Influencer Marketing, Social Media Marketing
- SALT LAKE CITY (March 30, 2016) – A first-of-its-kind study was released today to examine how micro-influencers are driving buying behavior and by measuring the volume and impact of their recommendati