Salt Lake City – Experticity, the largest social community of unpaid real-life influencers and leading influencer marketing platform, will be joined by top brand clients and influencers for a panel discussion on how influencer marketing can help grow sales.

Dennis O’Malley, Experticity, Chief Customer Officer

Megan Porteous, Salomon, Digital Marketing Manager

Lucas Alberg, Hyrdoflask PR & Communications Manager

Kelly Meyer, Designer Protein, Marketing Manager

Tyler Porteous, COOLA, VP of Marketing

Fara Rosenzweig, Fitness/Fashion Influencer

Panel discussion moderated by Dennis O’Malley about “How Brands Climb New Heights with Influencers & Sponsored Athletes.” Panelists will address how for most brands their best customers, passionate fans and outdoor enthusiasts are on social. The discussion will challenge brands to think about how they can amplify their influence to grow sales. During the panel, representative from top brands will discuss how they are tackling these issues and winning big with influencer marketing.

Thursday, August 4, 2016 1:00-2:00 PM MT

Salt Lake Convention Center (@The Camp)

The event is free and open to anyone who is credentialed to attend the Outdoor Retailers Summer Market. Media who would like to attend may RSVP to helen.langan@experticity.com.

Experticity helps brands with marketing through real-life influencers, including retail associates. They have built the world’s largest community of influential category experts, connecting them with the world’s top brands to create a new breed of buying experience — one that is informed, genuine and mutually beneficial. Experticity’s community of more than a million experts is comprised of industry professionals, category opinion leaders and influential retail sales associates who are actively sought out for trusted recommendations on what to buy. To learn more about Experticity and how its rapidly growing community of brands and experts are transforming today’s buying experience, visit experticity.com.