Reps can be invaluable in communicating a brand’s core message, unique insights, and product information, but they can come with limitations, as Cellucor experienced. One of Cellucor’s main frustrations was the sheer volume of retailers compared to the amount of brand reps available. In other words, there just weren’t enough reps to provide one-on-one time with each store. Instead of reps spending visits communicating information to grow their sales, valuable time was spent educating sales associates on basic information they could have gathered on their own.

Cellucor came to ExpertVoice with this problem, and they worked together to create a targeted solution using custom content to arm these retail influencers with both the product experience and the knowledge needed to become powerful brand advocates — in other words, experts. This content provides the solid foundation that reps can then build upon, allowing Cellucor to overcome its cost and scalability issues, and reach more retailers and associates than ever before.