Mammut
Mammut - Case Study
Learn how Mammut identifies and engages with experts by scaling educated recommendations.
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Background
Mammut makes high performance climbing and outdoor equipment for the toughest adventures.
Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their target consumers — like REI employees and members of the American Alpine Club — recommend their products.
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The Goal
Increase and improve expert recommendations to drive consumer sales for Mammut.
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The Solution
Mammut partnered with ExpertVoice to scale product recommendations by doing the following:
Identify
Identify qualified professionals who influence Mammut consumer purchases
Research
Prior to an expert engaging with Mammut on ExpertVoice, conduct in-depth research regarding brand perception and intent to recommend Mammut gear to consumers
Engage
Provide in-depth educational content around the brand’s history, innovations and products to identified professional experts
Experience
Empower experts to experience products firsthand — and increase the likelihood to recommend Mammut to consumers — through compelling incentives
Measure ROI
After experts engage with Mammut’s content, repeat the brand perception research to explore changes in recommendation behavior
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The Results
Between Sep. 2018 and July. 2019
*Experts who engaged with Mammut content were 28% more likely to recommend the brand than experts who did not engage.
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The story
Mammut’s partnership with ExpertVoice allowed them to identify and improve the way experts recommend their brand.
By providing influential industry professionals with behind-the-scenes access to Mammut content, the brand saw a 28% increase** in brand sentiment and gained key insights into expert recommendation behavior.
** Experts who engaged with Mammut content were 28% more likely to recommend the brand than experts who did not engage.
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