Mammut
Mammut - Case Study
Learn how Mammut identifies and engages with experts by scaling educated recommendations.
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Background
Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their target consumers — like REI employees and members of the American Alpine Club — recommend their products.
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The Goal
Increase and improve expert recommendations to drive consumer sales for Mammut.
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The Solution
Mammut partnered with ExpertVoice to scale product recommendations by doing the following:
Identify
Identify qualified professionals who influence Mammut consumer purchases
Research
Prior to an expert engaging with Mammut on ExpertVoice, conduct in-depth research regarding brand perception and intent to recommend Mammut gear to consumers
Engage
Provide in-depth educational content around the brand’s history, innovations and products to identified professional experts
Experience
Empower experts to experience products firsthand — and increase the likelihood to recommend Mammut to consumers — through compelling incentives
Measure ROI
After experts engage with Mammut’s content, repeat the brand perception research to explore changes in recommendation behavior
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The Results
Between Sep. 2018 and July. 2019
*Experts who engaged with Mammut content were 28% more likely to recommend the brand than experts who did not engage.
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The story
Mammut’s partnership with ExpertVoice allowed them to identify and improve the way experts recommend their brand.
By providing influential industry professionals with behind-the-scenes access to Mammut content, the brand saw a 28% increase** in brand sentiment and gained key insights into expert recommendation behavior.