Zebco, the brand that created the world’s first spincast reel, partnered with ExpertVoice to drive sales through industry experts who influence their target consumers.
We conducted in-depth research before and after the verified experts engaged with the brand, and uncovered key insights into recommendation behavior and brand sentiment.
In just 5 months, almost 6,000 experts from retailers like Dick’s Sporting Goods, Cabela’s and REI as well as members of law enforcement and U.S. Armed Forces engaged with Zebco on ExpertVoice to learn more about the brand and its products.
After engaging with the content, experts were 5x more likely to recommend Zebco to consumers.
Expertvoice has helped grow our brand by educating and seeding product to fishing experts, as well as team members behind the counter. The platform has proven itself to increase sales and we couldn’t be happier to have this tool."
Zebco Associate Brand Manager