UGC made easy with the Content Manager

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UGC made easy with the Content Manager

Brand authenticity is more important than ever  — and there’s no better way to achieve it than by sharing creator content from the real-world people who actually use and love your products. ExpertVoice’s enhanced Content Manager is here to help you do just that. If you aren’t familiar, the Content Manager is a place for brands to view, interact with and download images that ExpertVoice members share inside the platform, no pulling from other social channels or outside sources.

The upgraded Content Manager allows brands to not only find and collect user-generated content but build deeper relationships with the content creators themselves, encourage more UGC creation and makes social sharing of authentic customer experiences easier than ever before.

What makes UGC so important?

Consumers have made it clear they want authentic, original content from real people. In fact, 85% of consumers find user-generated content more influential than any form of brand content. 

  • Social campaigns that incorporate UGC see a 50% lift in engagement. 1
  • 65% of consumers say they are more likely to trust a brand that posted a UGC image over a stock photo. 2
  • Consumers find authentic UGC from real people 9.8x more impactful than influencer content when making a purchasing decision. 3

Sourcing UGC at scale

We know that sourcing content from consumers is key for brands to stay relevant, but tracking down the right people, getting permission to publish their content and streamlining your tools is where the challenge comes in.

ExpertVoice’s content management ticks all the boxes — a single solution where you can gather UGC already approved by content creators to use and re-use wherever you want, recognize and rewards contributors to your brand and share their content in a matter of clicks — all inside the same platform where you’re already managing your entire advocacy marketing strategy.

Here’s the rundown of what’s new

Snapshots

Snapshots

Easily share snapshots of social proof

Save time and simplify social sharing of customer content.

Download a pre-packaged series of UGC ready for sharing on social channels. Snapshots allow brands to download a collection of pre-formatted images— including the content source, bio and product information— directly from their ExpertVoice audience of verified consumers. Support a more authentic marketing strategy with snapshots from the people that consumers trust for product advice. 

Smart Gallery

Unlimited access to expert images

Brands are now granted unlimited access to a gallery of all images shared by experts on the platform. The Smart Gallery allows brands to efficiently browse all creator content from across the platform. Images in the Smart Gallery are already approved for brands to use with no contracts or permissions to worry about. Easily filter by theme or category to find relevant images for use in marketing campaigns. Or, save images in albums to reference or download later. 

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Awards

Expert Excellence Awards

Celebrate your contributors 

People love to feel like an insider with your brand, and it’s a mutually beneficial relationship! Get your key contributors bought in on advocating for your brand. The all-new Expert Excellence Awards allow you to recognize and reward experts amongst their peers for sharing quality content. Build even stronger relationships with your audience and encourage more content creation. 

ExpertVoice’s enhanced Content Manager provides brands with a single hub for sourcing and managing user-generated content. Highlight the voices of your customers and make authentic marketing easier than ever before. 

By Amy Joffee
ExpertVoice, Product Marketing Manager
June 28, 2022