Brand authenticity is more important than ever  — and there’s no better way to achieve it than by sharing creator content from the real-world people who actually use and love your products. ExpertVoice’s enhanced Content Manager is here to help you do just that. If you aren’t familiar, the Content Manager is a place for brands to view, interact with and download images that ExpertVoice members share inside the platform, no pulling from other social channels or outside sources.

The upgraded Content Manager allows brands to not only find and collect user-generated content but build deeper relationships with the content creators themselves, encourage more UGC creation and makes social sharing of authentic customer experiences easier than ever before.

What makes UGC so important?

Consumers have made it clear they want authentic, original content from real people. In fact, 85% of consumers find user-generated content more influential than any form of brand content. 

• Social campaigns that incorporate UGC see a 50% lift in engagement. ¹
• 65% of consumers say they are more likely to trust a brand that posted a UGC image over a stock photo. ²
• Consumers find authentic UGC from real people 9.8x more impactful than influencer content when making a purchasing decision. ³

Sourcing UGC at scale

We know that sourcing content from consumers is key for brands to stay relevant, but tracking down the right people, getting permission to publish their content and streamlining your tools is where the challenge comes in.

ExpertVoice’s content management ticks all the boxes — a single solution where you can gather UGC already approved by content creators to use and re-use wherever you want, recognize and rewards contributors to your brand and share their content in a matter of clicks — all inside the same platform where you’re already managing your entire advocacy marketing strategy.