Another year, another great summit — but don’t take our word for it. We sat down with a few of our brand partners to get their feedback on The Expert Effect.
This is the third year for Nicholas Andrews, VP of Marketing for ScentLok. He says as soon as he gets the invitation, he RSVPs. “I want to make sure that I get a spot; I know that they’re limited. It’s because I value that so much [and] want to make sure I don’t have to call somebody and say, “Man, I really want to to go…can you fit me in?” As a summit savant, Nicholas says his greatest takeaway from the annual event is leaving with new marketing ideas that provide an immediate ROI for his brand.
Every year there’s something that I’m just excited to get back there and talk to my team about and say, ‘Let’s get this implemented right now.
The conference kickoff was a little different this year. Our executive team and a few local experts jumped in with both feet on the ground…in hiking shoes. Attendees were invited to join them for a trek in the beautiful Utah mountains. After all, what better way to get to know the people you’re working with than to rough it at high elevation? Erin Stokes, the Medical Director for MegaFood, loved it.
The leadership of ExpertVoice made themselves really available and present…That really meant a lot to me.” She immediately emailed her work friends and family saying, “this is the coolest kickoff to a work conference I think I’ve ever had.
Next year she won’t have to send out as many of those emails — she’s hopeful more members of her team will be in attendance.
Ashley Schleicher, Vortex Optics’ Director of Marketing says one of her favorite parts of the annual summit is interacting with other brands to learn how they leverage their partnership with ExpertVoice to do really cool things. She also enjoyed our keynote speaker, Steve Knox, Senior Advisor to The Boston Consulting Group, on how brands need a relationship with the top 2% of their target demographic — the critical 2% — in order to influence their entire target market.
What I’ve learned so far today is just the power of relationships…having somebody like Steve Knox up on the stage just continuing to reinforce that building that trust in that partnership, is really what matters when it comes to brand advocacy.
While The Expert Effect certainly focuses on advocacy marketing, the key takeaways from the event extend beyond just marketing teams. Zara Seastrunk of Cellucor says that brainstorming new ideas is one of her favorite parts. “It might not necessarily relate to what I do, but I know someone else in my company who would really benefit from getting that information.” This annual summit isn’t just about helping marketing teams drive awareness for their brands, it’s about empowering every department to reach their consumers in an authentic way.
There’s plenty more where that came from — and you can get it all at the Expert Effect 2019. We’ll see you there!
