Experticity today announced Greg Cox has joined the company as chief product and technology officer. In his position, he will lead the company’s engineering, product and business intelligence teams as they build an exclusive social network for the world’s largest community of trusted experts.

“Greg’s product experience ranges from startups to Fortune 500 companies. This will be invaluable as we build out such an unconventional product for experts and brands,” said Tom Stockham, CEO of Experticity. “Greg’s background in consumer software experiences and machine learning technologies make him more than equal to the task. We can’t wait to see where he takes the product.”

Cox served as an advisor to ReadyPulse, which merged with Experticity in 2016. Now, as head of product and technology, he is focused on making Experticity the singular tool for empowering experts and connecting them to brands. This will include working through some complicated problems — from codifying the expertise of these everyday experts, to designing a social network that delights them.

“We’re building a LinkedIn of sorts for experts, and that means engineering an entirely new kind of social graph,” said Cox. “It’s incredibly fun to be working on something that involves both deep computer science challenges and designing brand new kinds of user experience.”

Cox earned his MBA from INSEAD and has a Ph.D. in electronic engineering from the University of Cape Town. In his Ph.D. research, he developed pattern recognition algorithms for the enhancement and diagnosis of medical images. He has a decade of experience in machine learning and related fields, including computer-vision, industrial automation, and wearable electronics.

Before joining Experticity, Cox was a co-founder and chief technology officer of YouLookFab.com, a popular online fashion app and community. He has also held various leadership positions in product development and business strategy at Microsoft, where he worked on mobile software platforms and user experiences.

ABOUT EXPERTICITY: Experticity (www.experticity.com) has built the world’s largest community of influential category experts, connecting them with the world’s top brands to create a new breed of buying experience — one that is informed, genuine and mutually beneficial. Experticity’s community of more than a million experts is comprised of industry professionals, category opinion leaders, online influencers and passionate retail sales associates who are actively sought out for trusted recommendations on what to buy. To learn more about Experticity and how its rapidly growing community of brands and experts are transforming today’s buying experience, visit experticity.com.