Your nutrition brand is gaining in popularity. People are starting to talk about you. Earning a bigger share of your target market isn’t a pie-in-the-sky kind of dream anymore. It’s really starting to feel like your brand’s health conscious angle is resonating with consumers, and it’s only a matter of time until you become a standout player within your field. Now if only you could find another individual to extoll the virtues of your brand – to act as an ambassador for your business, spread awareness of your strengths, and talk about your products or services with authority.

You need a nutrition brand ambassador – an Expert who can spotlight your brand and act as an authentic source of influence for consumers. Finding the right one is a key marketing tenet for anyone in your field who wants to grow rapidly, and with the trust consumers desire. Here are six ways to find the right person.

One of the most difficult aspects of managing an Expert or brand ambassador campaign is finding the right person in the first place. While you can hunt down likely candidates on the internet, scour your resources for someone who may fit the mold, or simply cross your fingers and hope you get lucky, you’ll boost your chances of success if you work with a network that specializes in connecting Experts with brands that are poised for growth and can use the unique services of an influential advocate. This can be one of the most time-consuming steps in the process, so allowing an experienced network to help you in your quest is a smart move. Just keep in mind that you make the final decision, and you’ll always have the final word when it comes to green-lighting an individual.

This is especially important in the nutrition field, as potential customers will connect with ambassadors and Experts who not only fit the expected mold of someone touting nutrition-industry products, but also those who can humanize a brand. Using people who look too perfect, or even unrealistic, can make the nutrition brand seem disconnected from reality. This becomes extremely unappealing to the average person looking to make positive changes in their lives. Your Expert should speak from a position of authority and experience in authentically demonstrating the way your product has helped them achieve better physical fitness and/or overall wellness. But they must also appear a real person, and be someone your typical client can relate to.

Your nutrition brand will directly benefit from an Expert who offers a backstory that is relatable and relevant. If you’re looking for the ideal candidate to tout your brand, send out a questionnaire that asks all of the basics – name, address, email, etc. – but you should also ask for a photo or two, links to their social media profiles, and blog. Be sure to include questions that clue you in to their level of expertise. See if their backstory pairs with your nutrition brand’s message by asking them to tell you their story. Discover how they got involved in fitness, health, or nutrition, and then uncover their long-term health and fitness goals. You’re looking for a compelling story that will speak authentically with potential consumers or clients..

When searching for a brand ambassador for your growing business, it isn’t enough to simply hire a person with influence. You need an Expert with professionalism. Since you’ve already asked them for their social media links, website, or blog information, take some time and read over the content and see if this person communicates effectively, behaves in a manner that you consider appropriate for your business, and can be counted on to drive positive attention toward your brand. They should appear reliable, trustworthy, positive, and motivational. Seek out character over image any day of the week.

Some of your must authentic (and therefore trusted) sources will come from within your existing customer base. Look for loyal clients who have enjoyed your products in the past. Find hardcore fans that will espouse the benefits of your nutrition brand at every opportunity. Offer them exclusive access to product information, behind the scenes glimpses into the creation process, and information to enhance the conversations they are already having.

While you don’t have to require an ambassador to have an advanced degree in marketing to work with your brand, you should feel confident in their ability to make connections with others, both online and offline. After all, you’re going to ask them to market your brand and advocate for your business via their established and future connections, so seek those who have proven competent in this area before you ask them to be a partner. You don’t need someone with tens of thousands of followers online, but insist on someone who has an engaged network that will listen actively to the brand advocates message.

Your nutrition brand can certainly benefit from the introduction of a knowledgeable and influential Expert. For more information on finding the right person and integrating them into your marketing message, contact ExpertVoice today.