ExpertVoice and Yotpo: Expand the Reach of Your Authentic Expert Reviews


ExpertVoice and Yotpo: Expand the Reach of Your Authentic Expert Reviews

Today’s consumers are more discerning than ever before. Long before they decide on a product to purchase, many shoppers do their due diligence and research exactly which product will best suit their needs. Product reviews are a major component of that research. 89% of consumers read product reviews when considering a product to purchase. What’s more, 93% say those reviews have a direct impact on their decision to buy.

Hundreds of brands use and trust ExpertVoice E-Commerce Advocacy to gather and display product reviews that are much more honest, helpful, and authentic than typical consumer reviews. Plus, they’re all written by credentialed category experts. And today, brands can put those reviews in front of even more consumers through our syndication partnership with Yotpo.

What does syndication mean for your brand?

As a leading e-commerce marketing platform, Yotpo offers solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. If you’re a current Yotpo customer and use ExpertVoice E-Commerce Advocacy, you can now syndicate the authentic expert reviews you collect directly to Yotpo’s Reviews & Ratings display on your ecommerce site. 

By republishing ExpertVoice reviews through Yotpo, you can get even more mileage from the UGC that experts produce for you. 

  • That extra mileage means you can build online purchase confidence, reduce returns, and grow review volume and quality at a more massive scale than ever before. 
  • Additionally, it allows for a continuous stream of fresh, authentic reviews that inspire more purchases and accelerate e-commerce sales.  

ExpertVoice E-Commerce Advocacy customers with an existing Yotpo account can immediately take advantage of this exciting partnership. Contact your ExpertVoice Account Executive to start syndicating or learn more about E-Commerce Advocacy.


By Shannon May
ExpertVoice, Product Marketing Manager
July 7, 2022