Month in a Minute: 10 marketing stories from around the web we think you’ll love

Advocacy Marketing



ExpertVoice's Month in a Minute November 2018 blog post cover photo. The Month in a Minute series is intended to serve up 10 marketing stories from recent weeks.


Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love.


  1. Less than 10 years in and Alibaba is already selling more than twice as much merchandise during the 24-hour period known as “Singles’ Day” than during the entire five-day U.S. holiday-buying spree that begins on Thanksgiving, runs through Black Friday and ends on Cyber Monday.
  2. Target and Walmart are making the consumer experience a little more enjoyable this holiday season by eliminating the long lines with their check out anywhere solutions.
  3. Celebrity influencers, influencers, microinfluencers, nanoinfluencers – are nanoinfluencers really the next step for brands to get in front of an audience? True influence is built on trust and expertise – not follower count and a willingness to blindly mimic marketing messages.
  4. A quote is all that’s needed for this synopsis: “One of the most powerful sales tools that companies have are the stories people tell about their products and services. A customer’s experience with your product carries more weight than any marketing message you can come up with.”
  5. Nearly every brand on the planet has the same goal: to sell more products. In order to do that, brands want more people becoming advocates for them. Here are 4 steps to growing your advocacy marketing strategy.
  6. With more and more “trackable” targeting methods available, should TV commercials have to prove they actually drive sales? Chipotle thinks so.
  7. Is Nike’s new 5th Avenue store the store of the future? Check out how they attempt to create a seamless connection between the physical and digital experience.
  8. With department stores closing left and right, how is Kohl’s is outperforming its rivals and staying above the fray?
  9. Do sales associates influence sales? The data is clear: knowledgeable associate provide a measurable lift.
  10. Climate change is altering America’s first national park so quickly that plants and animals may not be able to adapt.
Written By

Connor Jones , Sr. Manager of PR and Communications

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