Celebrating 8 sustainable brands on ExpertVoice
In celebration of Earth Day this year, we want to spotlight some of the brands on ExpertVoice that are doing their part to protect our planet.
Before jumping in, don’t forget to explore our guide to 5 ways to adventure more sustainably. When you are in the market for a new product, consider high-quality items sustainably made by brands that are committed to minimizing their environmental impact.
We’re proud to say there are tons of ExpertVoice brand partners doing just that. Check out these 8 standouts.
8 sustainable brands to shop on ExpertVoice
1. Shameless Pets
Did you know that every year, 63 million tons of food is discarded in the U.S. alone? This accounts for 8% of global greenhouse gas emissions. By repurposing unused foods into pet treats, Shameless Pets offers a solution to this problem.
Partnering with food scientists, Shameless Pets created four all-natural and pet-approved flavors using high-quality ingredients that would have otherwise gone to a landfill. As one of the first pet brands to be Upcycled Certified, Shameless Pets is dedicated to promoting upcycled food ingredients and products. By choosing Shameless Pets’ treats, pet owners can help tackle the climate crisis while providing healthy snacks for their furry friends.
2. Host Defense
Host Defense Mushrooms, founded by mycology leader Paul Stamets, aims to create awareness about the positive impact of fungi on both people and the planet. The company has a dedicated research team that has published its findings on mycelium, the health of honey bees and more in peer-reviewed journals. Host Defense conducts research to support product development while driving positive ecological change around the world.
The company has implemented environmentally friendly and sustainable practices such as working with energy suppliers to increase energy efficiency, responsibly recycling e-waste and replacing incandescent and fluorescent lamps with LED alternatives. Host Defense has committed to being climate positive and reducing its carbon footprint by more than 10 times its baseline emissions. The company is also invested in mushroom-based solutions to protect natural resources, such as breaking down toxic waste, developing filtration methods to clean water and creating strategies to save the honey bee.
3. Mad Hippie
Mad Hippie is a skincare brand that cares about the planet as much as it does about ingredients. Its clean, vegan and cruelty-free products are designed to address sun damage, the root cause of aging skin. Here are some ways Mad Hippie is committed to making the world a better place:
- Partnering with TerraCycle to recycle packaging: Mad Hippie’s packaging components (like bottles, pumps and caps) are recycled into new products instead of sitting in landfills.
- Using bioresin sugarcane plastic: Mad Hippie products are packaged in tubes made from bioresin sugarcane plastic, which requires significantly less CO2 to produce and the growing sugarcane helps purify the air of CO2, too.
- Supporting like-minded non-profits: Mad Hippie donates $1 of every web sale toward conservation efforts, including Save the Elephants and Oceana.
MAMMUT is passionate about mountains and committed to taking care of them. Their WE CARE strategy is all about minimizing our environmental impact and ensuring safe working conditions.
Here are a few key ways they’re making it happen:
- Net zero: Committed to reaching net zero emissions by 2050 (at the latest) by reducing emissions across their entire value chain.
- Clean production: Strive for clean production processes with minimal emissions and they never allow harmful substances to enter their supply chains.
- Reduced footprint: They work hard to minimize their environmental footprint by using environmentally preferable materials and resource-saving manufacturing processes.
MAMMUT’s climate strategy, “DO OUR BEST – REMOVE THE REST,” outlines their journey towards net zero in a way that’s based on science and inspired by our purpose: to create a world moved by mountains.
Sawyer’s water filtration systems and insect repellents help keep hikers and campers safe, but their impact is bigger than the backcountry. While making outdoor recreation safer, Sawyer has quietly been making daily life safer too, bringing water filtration systems to communities in the United States and abroad who otherwise didn’t have easy access to safe, clean drinking water.
A quick look at their impact:
- Sawyer donates over 90% of its profits to water relief programs and disaster situations, domestically and abroad.
- They worked with non-profits to bring clean water to every community in Liberia and it’s led to a 95% reduction in waterborne disease.
- Sawyer’s water filtration systems are sustainable and reliable, lasting for 15+ years.
So, when you buy a Sawyer product, you’re not just getting top-notch outdoor gear, you’re also joining a global community that’s working to make a real difference.
Outerknown is one of those brands that was built with a mission in mind – leading the revolution to sustainable apparel. Even before the first product shipped, the team spent two years searching for partners who shared their values. And now, Outerknown has become a leading force in sustainable fashion with an ambitious goal of becoming fully circular by 2030.
But how exactly does Outerknown create sustainable style? Well, for starters, they make sure that 90% of the fibers they source are organic, recycled or regenerated. And if you’re a fan of their swim trunks, you’ll be happy to know that they’re made with 100% recycled or renewable fibers. Their efforts also extend to power-generation, water use, regenerative farming and materials. They have innovative products, including a fiber made from discarded fishing nets and buttons made from recycled plastic. Outerknown also has a “Guaranteed for Life” program that keeps worn or torn items out of landfills by repairing, replacing or recycling them.
Cotopaxi believes that adventure should not only be about enjoying the great outdoors but also about making a positive impact on the world. This means taking every step of the product lifecycle into consideration, from using sustainably sourced materials to partnering with factories that treat workers fairly. In fact, by 2025, they plan to use only recycled, repurposed or responsibly sourced materials in all of their products.
Cotopaxi’s mission goes beyond just making great gear. They’re also dedicated to reducing inequality and empowering communities in Latin America. They allocate at least 1% of their revenue to their foundation, which supports nonprofits focused on health care, education and livelihood. With their Gear for Good® promise, they’re making sure that their gear is not only durable but also made ethically and sustainably and they’re using their company to support those in need. With their founder’s inspiring story, Cotopaxi proves that business and social responsibility can go hand in hand.
8. Ancient Nutrition
Ancient Nutrition is on a mission to restore our farmlands and heal our planet through organic regenerative farming practices.
Here are just a few of their world-changing plans in progress:
- Recycling food waste to feed animals and build topsoil.
- Establishing a Living Seed Bank with seeds from collected food waste.
- Building a food forest with native superfood-bearing plants.
- Kicking off a six-year plan to regenerate soil at a rate of 10-50 times greater than ever before.
- Swapping to more sustainable packaging and partnering with Plastic Bank to prevent plastic waste.
- Becoming Regenerative Organic Certified and supporting like-minded organizations.
By the end of 2024, Ancient Nutrition aims to become carbon negative, plant a Million Member Regenerative Food Forest, transform 5,000,000 lbs of food waste and reduce their plastic waste by 25%.
Shopping sustainably is a shared responsibility, and ExpertVoice is proud to partner with numerous brands committed to that mission. From Shameless Pets’ upcycled pet treats to Sawyer’s donation of over 90% of its profits to water relief programs, each brand featured in this article has made significant strides in sustainability. Whether it’s reducing emissions, using environmentally friendly materials or supporting like-minded nonprofits, these brands are leading the way toward a greener future.
Start shopping sustainable brands on ExpertVoice.
5 ways to adventure more sustainably
Whether you’re a hiker, climber or hunter, there’s something we have in common: a love for the outdoors. But have you ever considered how your favorite activities affect the planet you enjoy exploring? In celebration of Earth Day, we put together some easy improvements you can make to minimize the environmental impact of your adventures, […]Read More
How to build customer loyalty: 6 steps to keep your customers coming back
Ah, customer loyalty — the holy grail of business success. It’s like having a group of devoted fans who not only buy from you but also sing your praises to anyone who will listen. And who doesn’t want more of that? Whether you’re a small startup or a well-established brand, building a loyal customer base […]Read More
6 brands building compelling campaigns with UGC
Most marketers agree that UGC is the way to consumers’ hearts these days. It’s widely regarded as the best strategy to build both trust and online love for your brand. User-generated content (commonly referred to as UGC) is defined as any type of content that unpaid contributors have created—from pictures to videos, product reviews or […]Read More