Custom Lesson
More expert recommendations for
brands that offer lessons
Order conversion rate for
brands that offer lessons
Of experts want insights they
can't find on your brand website
Share your brand story, key product collections or technologies in a full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.
Tip: Add video to humanize your brand and show your products in action. Learn more.
Check out examples of Custom Lessons
Black Diamond
Brand Story
Black Diamond wanted to showcase its illustrious history of designing products for all types of outdoor activity. ExpertVoice interviewed several designers at BD headquarters, and we included their insights in a custom lesson that also allows our experts to give the brand their product feedback.
Outdoor Research
Product Launch
Outdoor Research wanted to build advocacy among specialty run sales associates as it expands its footprint in the running space. ExpertVoice created this custom lesson about the brand's run apparel and included expert reviews and interviews with a product designer to strengthen the brand's credibility in a new market.
Vortex
Product Segmentation
Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.
ExpertVoice
Recommendation Gathering
To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.
Leica Sport Optics
Product Launch
Leica Sport Optics wanted to drive knowledgeable recommendations of a new tech-heavy binocular. ExpertVoice filmed video of an expert using and reviewing the product in the field and designed motion graphics to illustrate how the binocular interacts with your smartphone.
Christensen Arms
Brand Advocacy
Christensen Arms wanted to help experts understand what sets the brand apart and make helpful recommendations to consumers. ExpertVoice created a custom lesson with exclusive insights from two Christensen engineers and an activity where experts can share digital recommendations.
Columbia
Technology Spotlight
Columbia wanted to empower experts with knowledge of the brand's proprietary technologies for outdoor activities on the trail and on the water. ExpertVoice created an active learning experience where experts get to choose which use case they will learn about first. The design also helps experts segment Columbia's technologies and products.
Always Omega-3s
Category Knowledge
A not-for-profit trade association wanted to provide category education about the health benefits of Omega-3s to empower experts to select an Omega-3 supplement and recommend Omega-3s to others. ExpertVoice created a lesson infused with quiz questions to encourage active learning.
Zeiss Optics
Brand Relaunch
Zeiss Optics was repositioning its brand to meet the needs of modern shooters and wildlife watchers, and launching new products to match. We interviewed a brand sales manager and member experts for a 360-degree view of where the brand has been and what experts can expect from three new products.
MAMMUT
Product Segmentation
MAMMUT wanted to help experts recommend an assortment of products for four common use cases. ExpertVoice designed a custom lesson, with a choose-your-own-adventure navigation that allows learners to select each use case, in any order, and discover what products to recommend and why.
LifeSeasons
Brand Story
LifeSeasons wanted to give experts a peek at its backstory and rich history to establish trust before introducing bestselling products in additional lessons. ExpertVoice created a custom lesson that features an exclusive interview with the brand’s founder and highlights key company differentiators.

"At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with."
Erin Stokes, ND
Director of Education at Megafood