Custom Lesson
83%
Of experts recommend products
at least once a week
91%
Of experts have used information from lessons to make recommendations
70%
Of experts want to see new lessons from a brand at least quarterly
Share your brand story, key product collections or technologies in a full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.
Tip: Add video to humanize your brand and show your products in action. Learn more.
Check out examples of Custom Lessons
Brooks
Product Launch
Brooks wanted to build advocacy for the lauch of a new shoe. ExpertVoice created a fun, interactive lesson that reinforces the benefits of the Ghost MAX.
SportDog
Product Finder
SportDog wanted a simple way to guide experts to the right product within a large assortment. ExpertVoice built a Product Finder, a quick and easy quiz that guides experts to the best fit for their needs, with links to shop the recommended products.
Ariat
Retail Education
Ariat wants to deliver the best possible experience to consumers at retail. ExpertVoice visited an Ariat branded store to gather best practices from Ariat's retail team and share those with retail sales associates across Ariat's dealer locations.
TaylorMade
Product Launch
TaylorMade wanted drive knowledgable recommendations of its new mini drivers. ExpertVoice designed a custom lesson that gives golf experts the inside scoop on the technical features and benefits to golfers.
Altra
Brand Advocacy
Altra wanted to drive informed recommendations of its running footwear. ExpertVoice created a custom lesson that clearly explains the brand differentiators and how to recommend 3 key collections. The lesson also collects reviews from experts who've experienced Altra products.
CEP
Product Launch
CEP wanted to drive awareness and credible recommendations with the launch of its first running shoe. ExpertVoice created a custom lesson that gives experts an in-depth look at the shoe and the science behind it.
Nikon
Product Knowledge
Nikon wanted to drive product sales and advocacy for its new Z 30 camera. ExpertVoice created a custom lesson that gives a detailed rundown on all the camera's features and what sets its apart from your smartphone.
Outdoor Research
Product Launch
Outdoor Research wanted to support the launch of its first mountain bike apparel collection. ExpertVoice created this custom lesson to help experts understand the features and benefits o the new products. This effort also included a product sampling campaign to gather expert reviews.
Stanley
Brand Story
Stanley wanted to drive expert advocacy for its iconic, insulated containers. This custom lesson showcases the brand's impressive heritage and the firsthand experience of a member expert who relies on Stanley today for guiding dogsled expeditions in Alaska.
Vortex
Product Segmentation
Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.
Garmin
Brand Story
Garmin wanted to grow awareness for its leadership and heritage in popularizing GPS use in the outdoors. ExpertVoice created a custom lesson that dives deep into the brand story and highlights the first-hand experiences of experts who rely on Garmin.
ExpertVoice
Recommendation Gathering
To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.
Gregory
Brand Story
Gregory wanted to grow informed advocacy for its brand. ExpertVoice created this custom lesson that gives retail experts everything they need to know to recommend Gregory.
Helly Hansen
Product Knowledge
Helly Hansen wanted to share what sets its professional-grade gear apart. ExpertVoice created a custom lesson with technology highlights and key differentiators for two product lines.
Athlon Optics
Behind the Scenes
Athlon wanted to give experts a backstage pass to the launch of a new product at a major trade show. ExpertVoice created custom video and a custom lesson to showcase all the features and benefits of a technical product.
Crocs
Product Knowledge
Crocs wanted to help retail associates recommend its footwear for professional workers. ExpertVoice created a fun custom lesson focused on "hiring the right shoe for the job," complete with a resume for each shoe.
Cleveland Golf
Product Knowledge
Cleveland Golf wanted to give experts all the details they need to recommend the right clubs to consumers. This custom lesson hits all the key takeaways.
Birkenstock
Brand Story
Birkenstock wanted to grow retail experts' advocacy for the brand's footwear for active recovery. ExpertVoice created a custom lesson that dives into the reasons to recommend Birkenstock, including the brand's wellness philosophy explained by a Birkenstock VP.
Leica Sport Optics
Product Launch
Leica Sport Optics wanted to drive knowledgeable recommendations of a new tech-heavy binocular. ExpertVoice filmed video of an expert using and reviewing the product in the field and designed motion graphics to illustrate how the binocular interacts with your smartphone.
Dickies
Brand Story
Dickies wanted to drive informed recommendations of its brand. ExpertVoice created a custom lesson that not only dives into the legacy of this iconic brand but also explains why "makers" continue to wear Dickies today.
Mizuno Running
Brand Story
Mizuno Running wanted to empower expert recommendations of its brand. ExpertVoice created a custom lesson that dives deep into the ethos and technologies behind the brand.
Benchmade
Brand Advocacy
Benchmade wanted to help experts understand why they should buy and recommend Benchmade. ExpertVoice created a custom lesson that defines what sets the brand apart and how to navigate the product line.
Columbia
Product Knowledge
Columbia wanted to help experts differentiate and recommend its rain jackets to consumers. ExpertVoice created a custom lesson that breaks down the key technologies and when to recommend each jacket.
Goal Zero
Product Launch
Goal Zero wanted to support the launch of a new product, the Yeti Pro 4000. ExpertVoice visited the brand's Utah headquarters and created a custom lesson with exclusive insights and the critical information experts need to make helpful product recommendations.
Carhartt
Product Knowledge
Carhartt wanted to drive knowledgeable recommendations of a key product collection. ExpertVoice created a custom lesson with a deep dive into the features and benefits of Force fleece layers.
Crankbrothers
Product Launch
To raise awareness and spark recommendations of Crankbrothers' first-ever line of mountain bike shoes, ExpertVoice created an in-depth lesson to help experts understand what makes these shoes stand apart.
Cobra Puma
Product Launch
Cobra Puma wanted to raise awareness and drive advocacy for a new line of clubs. This custom lesson shares the excitement of DARKSPEED while giving experts the information they need to make helpful recommendations to consumers.
Vertx
Product Launch
Vertx wanted to drive advocacy for a key product launch. ExpertVoice interviewed the product designer and created custom videos to show all the features that set the product apart.
Sunwarrior
Brand Advocacy
Sunwarrior wanted to help more retail sales associates make informed recommendations for its brand. ExpertVoice created a custom lesson, supported by credible, third-party reviews from experts, that explains the brand's philosophy and how to recommend key Sunwarrior products.
e*thirteen
Product Launch
e*thirteen wanted to drive knowledgeable recommendations of its first-ever gravel bike wheels. We created a custom lesson, including an in-page motion graphic, to give experts an in-depth look at the new product's features and benefits.
Carlson
Brand Story
Carlson wanted to help experts understand the benefits to consumers of being a science-backed, family-owned business. ExpertVoice visited the brand's new facility and interviewed the company owners to take experts behind the scenes.
L.A.B. Golf
Brand Story
L.A.B. Golf wanted to explain what sets its brand apart. ExpertVoice created a custom lesson with clean, clear explanations of the brand's unique approach to
Barlean's
Product Knowledge
Barlean's wanted to drive advocacy at retail for a key product. ExpertVoice created a custom lesson and custom video to clearly explain the brand's primary differentiator: absorption..
Brooks - expert tested
Expert Tested
Brooks wanted to gather expert feedback on 2 new product launches. ExpertVoice ran a product sampling campaign and summarized all the expert reviews into an easy-to-read "Expert Tested" article, leveraging the content to drive more awareness for the featured products.
Sawyer
Brand Story
Sawyer wanted to partner with Ariat to drive awareness for Lyme disease prevention. ExpertVoice created a contest and custom lesson to boost education and increase engagement related to the topic during a key campaign for the brands.
Kershaw
Category education
To build expertise in knife care, ExpertVoice asked a member expert to create a series of helpful videos that are featured in this custom lesson for Kershaw.
Eberlestock
Product Segmentation
Eberlestock wanted to help retail sales associates and pros understand when to recommend key products. ExpertVoice created a custom lesson that differentiates the product line and offers tips and tricks to ensure product adoption and engagement.
Free Fly Apparel
Brand Story
Free Fly Apparel wanted to differentiate its brand from competitors. ExpertVoice created a custom lesson that gives retail associates and industry pros reasons to buy and recommend the brand.
"At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with."
Erin Stokes, ND
Director of Education at Megafood