Custom Lesson
brands that offer content
can't find on your brand website
a 10% increase in sales
OVERVIEW
Share your brand story, key product collections or technologies in a full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.
Tip: Add 3+ minutes of custom video to humanize your brand and show your products in action.
SPECIFICATIONS
Frequency
Semi-annual/ quarterly
Length
5 minutes
Build Time
8-10 weeks from Kick-Off
for 1-3 lessons;
Add 4 weeks for custom video
Check out examples of Custom Lessons
Black Diamond
Brand Story
Black Diamond wanted to showcase its illustrious history of designing products for all types of outdoor activity. ExpertVoice interviewed several designers at BD headquarters, and we included their insights in a custom lesson that also allows our experts to give the brand their product feedback.
Papa & Barkley
Core Product Knowledge
Papa & Barkley wanted to empower experts to recommend its CBD products in a rapidly growing market. In this lesson, we give experts everything they need to know to speak confidently about the potency and purity of these products, including how to read a Certificate of Analysis.
Vortex
Product Segmentation
Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.
ExpertVoice
Recommendation Gathering
To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.
Voke
Core Product Knowledge
Voke wanted to inspire and empower experts to recommend Voke Superfood tablets with its debut launch on ExpertVoice. We created an active learning experience that allows experts to choose how they learn about Voke, reflecting their own mental state of "Focused" or "Unfocused." Active learning boosts motivation and performance, while the choice to be "Focused" or "Unfocused" reinforces the central benefit of the product."
Columbia
Technology Spotlight
Columbia wanted to empower experts with knowledge of the brand's proprietary technologies for outdoor activities on the trail and on the water. ExpertVoice created an active learning experience where experts get to choose which use case they will learn about first. The design also helps experts segment Columbia's technologies and products.
Always Omega-3s
Category Knowledge
A not-for-profit trade association wanted to provide category education about the health benefits of Omega-3s to empower experts to select an Omega-3 supplement and recommend Omega-3s to others. ExpertVoice created a lesson infused with quiz questions to encourage active learning.
Zeiss Optics
Brand Relaunch
Zeiss Optics was repositioning its brand to meet the needs of modern shooters and wildlife watchers, and launching new products to match. We interviewed a brand sales manager and member experts for a 360-degree view of where the brand has been and what experts can expect from three new products.
MAMMUT
Product Segmentation
MAMMUT wanted to help experts recommend an assortment of products for four common use cases. ExpertVoice designed a custom lesson, with a choose-your-own-adventure navigation that allows learners to select each use case, in any order, and discover what products to recommend and why.
Walther
Product Segmentation
Walther wanted to help experts differentiate two key pistols and power their recommendations. We interviewed two member experts who are Walther advocates to understand why they recommend Walther. Their insights model high-quality recommendations for the audience, at large. We close the lesson with an activity where experts familiar with Walther can add their own recommendations.
LifeSeasons
Brand Story
LifeSeasons wanted to give experts a peek at its backstory and rich history to establish trust before introducing bestselling products in additional lessons. ExpertVoice created a custom lesson that features an exclusive interview with the brand’s founder and highlights key company differentiators.
Pachamama
Brand Story
Pachamama wanted to build brand affinity and deepen product knowledge among retail sales associates. They also wanted to gauge experts' response to their founding story and determine what experts would like to learn next. ExpertVoice created a custom lesson to educate the audience and embedded a three-question survey to gather expert feedback at the end of the lesson.

“At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with.”
- Erin Stokes, ND, Director of Education at Megafood