Custom Lesson

Custom Lessons

Build advocacy with custom lessons to highlight brand, product and expert stories

Of experts recommend products
at least once a week

Of experts have used information from lessons to make recommendations

Of experts want to see new lessons from a brand at least quarterly

Share your brand story, key product collections or technologies in a  full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.

Tip: Add video to humanize your brand and show your products in action. Learn more.

Check out examples of Custom Lessons


Product Launch

Brooks wanted to build advocacy for the lauch of a new shoe. ExpertVoice created a fun, interactive lesson that reinforces the benefits of the Ghost MAX.


Product Knowledge

Klymit wanted to support the launch of a new sleeping pad and help experts recommend it as part of a collection of camping products. ExpertVoice created a custom lesson that dives into the collection and how to recommend multiple products together.

Outdoor Research

Product Launch

Outdoor Research wanted to support the launch of its first mountain bike apparel collection. ExpertVoice created this custom lesson to help experts understand the features and benefits o the new products. This effort also included a product sampling campaign to gather expert reviews.


Product knowledge

TaylorMade wanted to inspire knowledgeable recommendations from retail partners, golf professionals, club fitters and more on a game-changing new product line. ExpertVoice created 7 in-depth custom lessons and incorporated supporting videos from TaylorMade.

Hill's Pet Nutrition

Product Launch

Hill's wanted to grow awareness and advocacy for a new line of puppy and kitten formulas. ExpertVoice created a custom lesson that explains the science behind the new product line and how to recommend these formulas to pet parents.


Product Segmentation

ExpertVoice created this interactive custom lesson to help experts organize the MAMMUT product line into winter outdoor kits to recommend to consumers


Brand Story

KEEN wanted to help experts be more familiar with its story of innovation and environmental responsibility. ExpertVoice created a custom lesson that gives experts a deep dive on KEEN.


Product Knowledge

Ariat wanted to elevate experts’ trusted recommendations and help the audience discover new products. ExpertVoice curated a list of the brand’s Top Recommended products. This custom lesson also features follow-up interviews with experts to see how their Ariat products have held up since purchase.


Brand Story

Stanley wanted to drive expert advocacy for its iconic, insulated containers. This custom lesson showcases the brand's impressive heritage and the firsthand experience of a member expert who relies on Stanley today for guiding dogsled expeditions in Alaska.


Product Segmentation

Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.


Brand Story

Garmin wanted to grow awareness for its leadership and heritage in popularizing GPS use in the outdoors. ExpertVoice created a custom lesson that dives deep into the brand story and highlights the first-hand experiences of experts who rely on Garmin.


Recommendation Gathering

To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.


Brand Story

Gregory wanted to grow informed advocacy for its brand. ExpertVoice created this custom lesson that gives retail experts everything they need to know to recommend Gregory.

Helly Hansen

Product Knowledge

Helly Hansen wanted to help experts make informed recommendations of its sun protective apparel. ExpertVoice created a custom lesson that dives into the features and benefits found across the product line.

Athlon Optics

Product Launch

Athlon Optics wanted to give experts a first look at a key product launch. ExpertVoice brought a member expert to a major trade show to capture a custom video that gives the audience behind-the-scenes information. The custom lesson provides in-depth details about the product and how to recommend it.


Product Knowledge

Crocs wanted to inspire affinity and recommendations for its fun, customizable sandals. ExpertVoice built a custom lesson that features a drag-and-drop activity for customizing Crocs sandals.

Cleveland Golf

Product Knowledge

Cleveland Golf wanted to give experts all the details they need to recommend the right clubs to consumers. This custom lesson hits all the key takeaways.


Brand Story

Birkenstock wanted to grow retail experts' advocacy for the brand's footwear for active recovery. ExpertVoice created a custom lesson that dives into the reasons to recommend Birkenstock, including the brand's wellness philosophy explained by a Birkenstock VP.

Leica Sport Optics

Product Launch

Leica Sport Optics wanted to drive knowledgeable recommendations of a new tech-heavy binocular. ExpertVoice filmed video of an expert using and reviewing the product in the field and designed motion graphics to illustrate how the binocular interacts with your smartphone.


Brand Advocacy

Legion wanted to empower experts to recommend its laptops for gaming. ExpertVoice created a custom lesson that shares what differentiates the brand in this space and included gamified elements to encourage active learning.

GCI Outdoor

Brand Advocacy

GCI Outdoor wanted to grow advocacy for its 30-year-old brand. ExpertVoice created a custom lesson that helps experts understand the brand's heritage, points of difference and product segmentation.

Timberland Pro

Brand Advocacy

Timberland Pro wanted to build awareness for its 20-year legacy of making high-quality workwear apparel and footwear. ExpertVoice created a custom lesson with an interactive timeline and exclusive insights from the brand's product design leader.


Technology Spotlight

Columbia wanted to empower experts with knowledge of the brand's proprietary technologies for outdoor activities on the trail and on the water. ExpertVoice created an active learning experience where experts get to choose which use case they will learn about first. The design also helps experts segment Columbia's technologies and products.

Goal Zero

Product Launch

Goal Zero wanted to support the launch of a new product, the Yeti Pro 4000. ExpertVoice visited the brand's Utah headquarters and created a custom lesson with exclusive insights and the critical information experts need to make helpful product recommendations.


Product Launch

Carhartt wanted to create excitement for the re-release of a historic outdoor clothing line. ExpertVoice created a custom lesson featuring archival images and content that highlights what remains the same about the iconic jackets and what has improved.


Product Launch

To raise awareness and spark recommendations of Crankbrothers' first-ever line of mountain bike shoes, ExpertVoice created an in-depth lesson to help experts understand what makes these shoes stand apart.

Cobra Puma

Product Launch

Cobra Puma wanted to raise awareness and drive advocacy for a new line of clubs. This custom lesson shares the excitement of DARKSPEED while giving experts the information they need to make helpful recommendations to consumers.

Pet Nutrition

Recommendation Scenario

Hill's Pet Nutrition wanted to help retail experts select the appropriate product based on a customer's needs. ExpertVoice created a branching recommendation activity that helps experts find a primary and secondary product to recommend.


Brand Advocacy

Sunwarrior wanted to help more retail sales associates make informed recommendations for its brand. ExpertVoice created a custom lesson, supported by credible, third-party reviews from experts, that explains the brand's philosophy and how to recommend key Sunwarrior products.


Product Launch

e*thirteen wanted to drive knowledgeable recommendations of its first-ever gravel bike wheels. We created a custom lesson, including an in-page motion graphic, to give experts an in-depth look at the new product's features and benefits.

The Honest Kitchen

Brand Story

The Honest Kitchen wanted to empower experts to explain why their brand is superior to competitors. ExpertVoice created an in-depth custom lesson that breaks down key differentiators.


Product Knowledge

Barlean's wanted to drive advocacy at retail for a key product. ExpertVoice created a custom lesson and custom video to clearly explain the brand's primary differentiator: absorption..

Vibrant Health

Brand Story

Vibrant Health wanted to inspire advocacy for its brand. ExpertVoice created a lesson that gives experts in-depth knowledge on why to recommend Vibrant Health.


Category education

To build expertise in knife care, ExpertVoice asked a member expert to create a series of helpful videos that are featured in this custom lesson for Kershaw.


Product Launch

Bushnell leveraged a custom lesson to support the launch of a new trail camera, educating retail sales associates about key selling points and responding to their FAQs.


Product Launch

To gather authentic, peer-to-peer insights on Nomatic's new camera bags, ExpertVoice shared products with 3 members who tested and shared their own video reviews and product tips.

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"At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with."

Erin Stokes, ND
Director of Education at Megafood

Ready to build brand awareness and increase sales?