Custom Lesson
83%
Of experts recommend products
at least once a week
91%
Of experts have used information from lessons to make recommendations
70%
Of experts want to see new lessons from a brand at least quarterly
Share your brand story, key product collections or technologies in a full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.
Tip: Add video to humanize your brand and show your products in action. Learn more.
Check out examples of Custom Lessons
Brooks
Product Launch
Brooks wanted to build advocacy for the lauch of a new shoe. ExpertVoice created a fun, interactive lesson that reinforces the benefits of the Ghost MAX.
Carlson
Brand Story
Carlson wanted to help experts understand the benefits to consumers of being a science-backed, family-owned business. ExpertVoice visited the brand's new facility and interviewed the company owners to take experts behind the scenes.
Ariat
Retail Education
Ariat wants to deliver the best possible experience to consumers at retail. ExpertVoice visited an Ariat branded store to gather best practices from Ariat's retail team and share those with retail sales associates across Ariat's dealer locations.
TaylorMade
Product Launch
TaylorMade wanted to support the launch and adoption of a new golf club fitting technology. ExpertVoice created a custom lesson with the in-depth information the audience needs to help consumers get the most precise fit.
Altra
Brand Advocacy
Altra wanted to drive informed recommendations of its running footwear. ExpertVoice created a custom lesson that clearly explains the brand differentiators and how to recommend 3 key collections. The lesson also collects reviews from experts who've experienced Altra products.
MAMMUT
Product Segmentation
ExpertVoice created this interactive custom lesson to help experts organize the MAMMUT product line into winter outdoor kits to recommend to consumers
KEEN
Brand Story
KEEN wanted to help experts be more familiar with its story of innovation and environmental responsibility. ExpertVoice created a custom lesson that gives experts a deep dive on KEEN.
Outdoor Research
Product Launch
Outdoor Research wanted to support the launch of its first mountain bike apparel collection. ExpertVoice created this custom lesson to help experts understand the features and benefits o the new products. This effort also included a product sampling campaign to gather expert reviews.
Stanley
Brand Story
Stanley wanted to drive expert advocacy for its iconic, insulated containers. This custom lesson showcases the brand's impressive heritage and the firsthand experience of a member expert who relies on Stanley today for guiding dogsled expeditions in Alaska.
Vortex
Product Segmentation
Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.
Garmin
Brand Story
Garmin wanted to grow awareness for its leadership and heritage in popularizing GPS use in the outdoors. ExpertVoice created a custom lesson that dives deep into the brand story and highlights the first-hand experiences of experts who rely on Garmin.
ExpertVoice
Recommendation Gathering
To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.
Gregory
Brand Story
Gregory wanted to grow informed advocacy for its brand. ExpertVoice created this custom lesson that gives retail experts everything they need to know to recommend Gregory.
Helly Hansen
Product Knowledge
Helly Hansen wanted to help experts make informed recommendations of its sun protective apparel. ExpertVoice created a custom lesson that dives into the features and benefits found across the product line.
Athlon Optics
Product Launch
Athlon Optics wanted to give experts a first look at a key product launch. ExpertVoice brought a member expert to a major trade show to capture a custom video that gives the audience behind-the-scenes information. The custom lesson provides in-depth details about the product and how to recommend it.
Crocs
Product Knowledge
Crocs wanted to inspire affinity and recommendations for its fun, customizable sandals. ExpertVoice built a custom lesson that features a drag-and-drop activity for customizing Crocs sandals.
Cleveland Golf
Product Knowledge
Cleveland Golf wanted to give experts all the details they need to recommend the right clubs to consumers. This custom lesson hits all the key takeaways.
Birkenstock
Brand Story
Birkenstock wanted to grow retail experts' advocacy for the brand's footwear for active recovery. ExpertVoice created a custom lesson that dives into the reasons to recommend Birkenstock, including the brand's wellness philosophy explained by a Birkenstock VP.
Leica Sport Optics
Product Launch
Leica Sport Optics wanted to drive knowledgeable recommendations of a new tech-heavy binocular. ExpertVoice filmed video of an expert using and reviewing the product in the field and designed motion graphics to illustrate how the binocular interacts with your smartphone.
Dickies
Brand Story
Dickies wanted to drive informed recommendations of its brand. ExpertVoice created a custom lesson that not only dives into the legacy of this iconic brand but also explains why "makers" continue to wear Dickies today.
GCI Outdoor
Brand Advocacy
GCI Outdoor wanted to grow advocacy for its 30-year-old brand. ExpertVoice created a custom lesson that helps experts understand the brand's heritage, points of difference and product segmentation.
Benchmade
Brand Advocacy
Benchmade wanted to help experts understand why they should buy and recommend Benchmade. ExpertVoice created a custom lesson that defines what sets the brand apart and how to navigate the product line.
Columbia
Technology Spotlight
Columbia wanted to empower experts with knowledge of the brand's proprietary technologies for outdoor activities on the trail and on the water. ExpertVoice created an active learning experience where experts get to choose which use case they will learn about first. The design also helps experts segment Columbia's technologies and products.
Goal Zero
Product Launch
Goal Zero wanted to support the launch of a new product, the Yeti Pro 4000. ExpertVoice visited the brand's Utah headquarters and created a custom lesson with exclusive insights and the critical information experts need to make helpful product recommendations.
Carhartt
Product Knowledge
Carhartt wanted to drive knowledgeable recommendations of a key product collection. ExpertVoice created a custom lesson with a deep dive into the features and benefits of Force fleece layers.
Crankbrothers
Product Launch
To raise awareness and spark recommendations of Crankbrothers' first-ever line of mountain bike shoes, ExpertVoice created an in-depth lesson to help experts understand what makes these shoes stand apart.
Cobra Puma
Product Launch
Cobra Puma wanted to raise awareness and drive advocacy for a new line of clubs. This custom lesson shares the excitement of DARKSPEED while giving experts the information they need to make helpful recommendations to consumers.
Klymit
Product Knowledge
Klymit wanted to support the launch of a new sleeping pad and help experts recommend it as part of a collection of camping products. ExpertVoice created a custom lesson that dives into the collection and how to recommend multiple products together.
Sunwarrior
Brand Advocacy
Sunwarrior wanted to help more retail sales associates make informed recommendations for its brand. ExpertVoice created a custom lesson, supported by credible, third-party reviews from experts, that explains the brand's philosophy and how to recommend key Sunwarrior products.
e*thirteen
Product Launch
e*thirteen wanted to drive knowledgeable recommendations of its first-ever gravel bike wheels. We created a custom lesson, including an in-page motion graphic, to give experts an in-depth look at the new product's features and benefits.
The Honest Kitchen
Brand Story
The Honest Kitchen wanted to empower experts to explain why their brand is superior to competitors. ExpertVoice created an in-depth custom lesson that breaks down key differentiators.
Barlean's
Product Knowledge
Barlean's wanted to drive advocacy at retail for a key product. ExpertVoice created a custom lesson and custom video to clearly explain the brand's primary differentiator: absorption..
Vibrant Health
Brand Story
Vibrant Health wanted to inspire advocacy for its brand. ExpertVoice created a lesson that gives experts in-depth knowledge on why to recommend Vibrant Health.
Kershaw
Category education
To build expertise in knife care, ExpertVoice asked a member expert to create a series of helpful videos that are featured in this custom lesson for Kershaw.
Eberlestock
Brand Advocacy
Eberlestock wanted to grow advocacy for its brand. ExpertVoice created a custom lesson that explain's the brand's unique design philosophy and focus on delivering products that exceed expectations for hunters, tactical operators and competitive shooters.
Nomatic
Product Launch
To gather authentic, peer-to-peer insights on Nomatic's new camera bags, ExpertVoice shared products with 3 members who tested and shared their own video reviews and product tips.
"At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with."
Erin Stokes, ND
Director of Education at Megafood