Custom Lesson

Custom Lesson

Build advocacy with custom lessons to highlight brand, product and expert stories

x
More expert recommendations for
brands that offer content
%
Of experts want insights they
can't find on your brand website
%
Educated experts in retail see
a 10% increase in sales

OVERVIEW

Share your brand story, key product collections or technologies in a  full-screen, responsive design that’s customized to fit your brand’s style. Studios will complete a thorough brand immersion and identify relevant experts to interview, as appropriate, so that you can deliver exclusive, expert-level info to your audience.

Tip:  Add 3+ minutes of custom video to humanize your brand and show your products in action.

SPECIFICATIONS

Frequency
Semi-annual/ quarterly

Length
5 minutes

Build Time
8-10 weeks from Kick-Off
for 1-3 lessons;
Add 4 weeks for custom video

Check out examples of Custom Lessons

Black Diamond

Brand Story

Black Diamond wanted to showcase its illustrious history of designing products for all types of outdoor activity. ExpertVoice interviewed several designers at BD headquarters, and we included their insights in a custom lesson that also allows our experts to give the brand their product feedback.

Klymit

Product Launch

Klymit wanted to inspire experts to recommend the brand for more types of camping products. ExpertVoice created a custom lesson with an authentic, audio recommendation from a member expert and exclusive insights from Klymit’s product development manager.

Outdoor Research

Product Launch

Outdoor Research wanted to make a splash with the debut of its latest rain jacket. ExpertVoice paired a fully featured custom lesson with a micro video, which can be used on and off ExpertVoice, to give experts everything they need to know to recommend this jacket.

Papa & Barkley

Core Product Knowledge

Papa & Barkley wanted to empower experts to recommend its CBD products in a rapidly growing market. In this lesson, we give experts everything they need to know to speak confidently about the potency and purity of these products, including how to read a Certificate of Analysis.

Living Alchemy

Brand Advocacy

Living Alchemy wanted to support helpful recommendations of its brand at retail. ExpertVoice created a custom lesson, enhanced with in-page animations, to educate experts at retail on the core differentiators.

Elanco DVM

Core Product Knowledge

Bayer DVM wanted to empower experts who work in vet clinics to recommend its industry-leading flea-and-tick collars. ExpertVoice created 5 in-depth lessons and used in-page motion graphics to bring interest and detail to this technical product line.

Patagonia Provisions

Product Knowledge

Patagonia Provisions wanted to build advocacy for its high-quality food products as pantry staples. ExpertVoice built a custom lesson to explain what sets these products apart and share tips for cooking with them at home.

Ariat

Brand Story

Studios interviewed Ariat employees and ExpertVoice members to share a comprehensive look at why experts recommend Ariat. An in-content recommendation activity allows experts to share new insights about their favorite Ariat products.

Stanley

Brand Story

Stanley wanted to drive expert advocacy for its iconic, insulated containers. This custom lesson showcases the brand's impressive heritage and the firsthand experience of a member expert who relies on Stanley today for guiding dogsled expeditions in Alaska.

Vortex

Product Segmentation

Vortex wanted to educate experts about a wide range of products, while leveraging trusted insights from experts' own peers. We used digital recommendations and UGC to help experts decide which Vortex products would best meet their needs. We also collect new expert insights through the use of embedded polls and a UGC collection form. Screen reader support enabled.

Icebreaker

Brand Story

Iicebreaker wanted to drive brand advocacy by sharing its inspiring plan to go plastic-free. ExpertVoice brought together a detailed narrative, custom in-page motion graphics and product knowledge to give experts everything they need to know.

ExpertVoice

Recommendation Gathering

To help our experts find the right products for an activity and inspire their recommendations, we publish a series of Top Recommended Guides. This content is sourced from the recommendations our experts write about products on our platform. At the end of the lesson, experts can search for a product they'd like to recommend and see the latest posts by their peers.

PEARL iZUMi

Expert Insights

Pearl Izumi wanted to gather expert-generated content and inspire recommendations on key product collections across categories. We used an interactive poll to engage experts while encouraging them to share their own experiences with the brand’s products.

LifeStraw

Expert Gear Test

LifeStraw wanted to help experts understand and differentiate its backcountry water filters. ExpertVoice took the products backpacking to test them out and provide credible, authentic product insights and recommendations.

Eukanuba™

Product Knowledge

Eukanuba wanted to inspire and strengthen experts' recommendations of its premium pet food. ExpertVoice created a custom lesson to explain the advantages of its performance formulas and whent o recommend each one.

Bianchi

Brand Story

Bianchi wanted to leverage experts to expand awareness among consumers of a major relaunch of the Bianchi brand. This custom lesson helps experts understand Bianchi's heritage and how the brand has evolved to meet the needs of today's consumers.

Big Agnes

Product Segmentation

Big Agnes wanted to help experts differentiate and recommend its range of sleeping bags and pads. ExpertVoice interviewed a product designer and curated experts' own UGC for an exclusive, in-depth lesson.

Voke

Core Product Knowledge

Voke wanted to inspire and empower experts to recommend Voke Superfood tablets with its debut launch on ExpertVoice. We created an active learning experience that allows experts to choose how they learn about Voke, reflecting their own mental state of "Focused" or "Unfocused." Active learning boosts motivation and performance, while the choice to be "Focused" or "Unfocused" reinforces the central benefit of the product."

Daniel Defense

Product Launch

Daniel Defense wanted to educate experts on a key product launch. ExpertVoice interviewed the engineer who designed the product to give experts exclusive insights into the products features and benefits.

AfterShokz

Product Launch

AfterShokz wanted to drive advocacy for its next-generation open-ear headphones. We leveraged expert insights from a brand ambassador and a micro video to explain the new technology and the benefits to consumers.

Zagg

Brand Story

ZAGG wanted experts to understand that its comprehensive family of brands shared the same underlying goals. ExpertVoice visited ZAGG headquarters to learn more about the company’s mission and introduce the people behind the brand.

Sunwarrior

Product Launch

To build knowledge of and advocacy for the newest Sunwarrior product, ExpertVoice designed a custom lesson to break down the ingredients, benefits and use cases. The lesson also features an exclusive interview with Sunwarrior's flavorist.

Columbia

Technology Spotlight

Columbia wanted to empower experts with knowledge of the brand's proprietary technologies for outdoor activities on the trail and on the water. ExpertVoice created an active learning experience where experts get to choose which use case they will learn about first. The design also helps experts segment Columbia's technologies and products.

Always Omega-3s

Category Knowledge

A not-for-profit trade association wanted to provide category education about the health benefits of Omega-3s to empower experts to select an Omega-3 supplement and recommend Omega-3s to others. ExpertVoice created a lesson infused with quiz questions to encourage active learning.

Topo Designs

Brand Story

Topo Designs wanted to build affinity among experts for its design-driven products. We interviewed the brand's CEO to get exclusive insights into the brand's history and approach to aesthetics.

SYNC
Performance

Brand Story

SYNC Performance wanted to expand from its core market of ski racers to a broader audience of recreational skiers. We edited a new video from SYNC footage and educated on key products to recommend to recreational skiers.

Zeiss Optics

Brand Relaunch

Zeiss Optics was repositioning its brand to meet the needs of modern shooters and wildlife watchers, and launching new products to match. We interviewed a brand sales manager and member experts for a 360-degree view of where the brand has been and what experts can expect from three new products.

MAMMUT

Product Segmentation

MAMMUT wanted to help experts recommend an assortment of products for four common use cases. ExpertVoice designed a custom lesson, with a choose-your-own-adventure navigation that allows learners to select each use case, in any order, and discover what products to recommend and why.

Pranarom

Brand Story

A popular brand in Europe, Pranarōm wanted to increase brand awareness and build advocacy in the United States. ExpertVoice created three custom lessons to explain what makes Pranarōm the world leader in producing natural essential oils.

e*thirteen

Product Launch

e*thirteen wanted to drive knowledgeable recommendations of its first-ever gravel bike wheels. We created a custom lesson, including an in-page motion graphic, to give experts an in-depth look at the new product's features and benefits.

Walther

Product Segmentation

Walther wanted to help experts differentiate two key pistols and power their recommendations. We interviewed two member experts who are Walther advocates to understand why they recommend Walther. Their insights model high-quality recommendations for the audience, at large. We close the lesson with an activity where experts familiar with Walther can add their own recommendations.

Comvita

Product Knowledge

Comvita wanted to inspire experts to make knowledgeable recommendations of its Manuka honey products. This custom lesson and custom video offer exclusive insights and in-depth product education.

Lenovo

Product Knowledge

Lenovo wanted to showcase the innovations in its latest gaming laptops ExpertVoice designed a custom lesson that features exclusive insights from a Lenovo expert and shares in-depth knowledge about this key product.

Carhartt

Product Launch

Carhartt wanted to create excitement for the re-release of a historic outdoor clothing line. ExpertVoice created a custom lesson featuring archival images and content that highlights what remains the same about the iconic jackets and what has improved.

Goal Zero

Product Knowledge

Goal Zero wanted to help experts differentiate and recommend a fairly technical collection of products. ExpertVoice created 7 lessons of in-depth product education to inspire and inform expert recommendations.

Medterra

Category Knowledge

Medterra wanted to help experts have more knowledgeable conversations with consumers who are considering CBD products. This custom lesson, which includes in-page motion graphics, walks experts through the Do's and Don'ts of CBD.

LifeSeasons

Brand Story

LifeSeasons wanted to give experts a peek at its backstory and rich history to establish trust before introducing bestselling products in additional lessons. ExpertVoice created a custom lesson that features an exclusive interview with the brand’s founder and highlights key company differentiators.

Hill's
Pet Nutrition

Recommendation Scenario

Hill's Pet Nutrition wanted to help retail experts select the appropriate product based on a customer's needs. ExpertVoice created a branching recommendation activity that helps experts find a primary and secondary product to recommend.

Pachamama

Brand Story

Pachamama wanted to build brand affinity and deepen product knowledge among retail sales associates. They also wanted to gauge experts' response to their founding story and determine what experts would like to learn next. ExpertVoice created a custom lesson to educate the audience and embedded a three-question survey to gather expert feedback at the end of the lesson.

Nuun

Brand Story

Nuun wanted to boost brand affinity and help experts easily navigate its product line. ExpertVoice designed a custom lesson with exclusive insights from Nuun's CEO and an interactive grid that orients you to the product range.

Teva

Brand Story

Teva wanted to build brand affinity and advocacy by inspiring experts with its sustainability story. ExpertVoice created a custom lesson about Teva's journey to achieve 100% recycled plastic in footwear straps, along with ongoing initiatives.

Birkenstock

Product Knowledge

Birkenstock wanted to expand advocacy for its footwear within the specialty run space. ExpertVoice created a custom lesson that explains the benefits of Birkenstock sandals for active recovery and targeted it to experts working in specialty run stores.

Weleda

Brand Story

Weleda wanted to empower experts to recommend its plant-rich, sustainably sourced skin care products. ExpertVoice created a series of custom lessons for an in-depth look at the brand and its products.

Crankbrothers

Product Launch

To raise awareness and spark recommendations of Crankbrothers' first-ever line of mountain bike shoes, ExpertVoice created an in-depth lesson to help experts understand what makes these shoes stand apart.

Salomon

Brand Advocacy

Salomon wanted to inspire advocacy among an elite group of runners in the Bay Area. ExpertVoice created a custom lesson with content designed exclusively for them.

Athlon Optics

Product Segmentation

Athlon Optics wanted to give experts a first look at its 2022 product line. ExpertVoice captured 5 video interviews at a major trade show and created a custom lesson that outlines what product to recommend based on common use cases.

Brooks Running

Brooks Running

Brooks Running wanted to build brand affinity through sharing its story and core products. ExpertVoice created an engaging lesson that features in-page motion graphics, a poll, a recommendation activity and an option to upload user-generated content.

Crocs

Product Knowledge

Crocs wanted to inspire affinity and recommendations for its fun, customizable sandals. ExpertVoice built a custom lesson that features a drag-and-drop activity for customizing Crocs sandals.

Kershaw

Category education

To build expertise in knife care, ExpertVoice asked a member expert to create a series of helpful videos that are featured in this custom lesson for Kershaw.

TaylorMade

Product knowledge

TaylorMade wanted to inspire knowledgeable recommendations from retail partners, golf professionals, club fitters and more on a game-changing new product line. ExpertVoice created 7 in-depth custom lessons and incorporated supporting videos from TaylorMade.

Outerknown

Brand Advocacy

Outerknown wanted to inspire brand advocacy and drive informed recommendations. In this custom lesson, experts learn both about the brand's admirable efforts to manufacture sustainability and how these practices are represented in key apparel collections.

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“At the end of the day, there's so much content out there in the world that you do want to be unforgettable — and that's one of the things that ExpertVoice helps with.”

- Erin Stokes, ND, Director of Education at Megafood