Fitness & Training Lessons
83%
Of experts recommend products
at least once a week
91%
Of experts have used information from lessons to make recommendations
70%
Of experts want to see new lessons from a brand at least quarterly
"The value in our partnership with ExpertVoice begins with educating experts each season on the new products, collections and technology that are launching. From there, we get our gear into the hands of the experts that will use our products to do what they’re designed for: getting outside. Our goal is for those experts to become brand advocates for us through word of mouth and digital product reviews, which will drive sales for general customers."
Ryan Donk,
Digital Program Manager, Outdoor Research
Check out examples of Custom Lessons
Brooks
Product Launch
Brooks wanted to build advocacy for the lauch of a new shoe. ExpertVoice created a fun, interactive lesson that reinforces the benefits of the Ghost MAX.
Altra
Brand Advocacy
Altra wanted to drive informed recommendations of its running footwear. ExpertVoice created a custom lesson that clearly explains the brand differentiators and how to recommend 3 key collections. The lesson also collects reviews from experts who've experienced Altra products.
Mizuno Running
Brand Story
Mizuno Running wanted to empower expert recommendations of its brand. ExpertVoice created a custom lesson that dives deep into the ethos and technologies behind the brand.
Garmin
Brand Story
Garmin wanted to grow awareness for its leadership and heritage in popularizing GPS use in the outdoors. ExpertVoice created a custom lesson that dives deep into the brand story and highlights the first-hand experiences of experts who rely on Garmin.
Chirp
Product Knowledge
Chirp wanted to grow adoption and use of its massage rollers. ExpertVoice created a custom lesson that empowers experts to recommend the products and help consumers know how to use them effectively.
KT Tape
Brand Story
KT Tape wanted to expand awareness of its brand and the applications of its products. ExpertVoice created an in-depth custom lesson to help experts understand what sets KT Tape apart.
CEP
Product Launch
CEP wanted to drive awareness and credible recommendations with the launch of its first running shoe. ExpertVoice created a custom lesson that gives experts an in-depth look at the shoe and the science behind it.
Birkenstock
Brand Story
Birkenstock wanted to grow retail experts' advocacy for the brand's footwear for active recovery. ExpertVoice created a custom lesson that dives into the reasons to recommend Birkenstock, including the brand's wellness philosophy explained by a Birkenstock VP.
Optimum Nutrition
Product Knowledge
Optimium Nutrition wanted to drive brand advocacy and knowledgable recommendations. ExpertVoice created a custom lesson to explain both the brand's differentiators and when to recommend key products.
Outdoor Research
Product Launch
Outdoor Research wanted to fuel advocacy for a new line of cold weather activewear. ExpertVoice interviewed a brand product manager and create a custom lesson to give the brand's expert audience exclusive insights about the collection and generate excitement.
Isopure
Product Launch
Isopure wanted to grow awareness for a new product launch. ExpertVoice created a templated lesson with just-in-time, essential information to learn about a recommend the new product.
Suunto
Brand Story
Suunto wanted to help experts make informed recommendations of its brand. ExpertVoice created a custom lesson to share critical details of Suunto's brand story.
Brooks - expert tested
Expert Tested
Brooks wanted to gather expert feedback on 2 new product launches. ExpertVoice ran a product sampling campaign and summarized all the expert reviews into an easy-to-read "Expert Tested" article, leveraging the content to drive more awareness for the featured products.
Check out examples of Templated Lessons
La Sportiva
Brand Story
La Sportiva wanted to grow informed recommendations of its brand. ExpertVoice created a templated lesson that shares the brand's key differentiators and mountain heritage.
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INOV8
Brand Story
To support a new branding campaign for INOV8, ExpertVoice created a templated lesson to inform experts about the brand's identity and key differentiators.
Gnarly Nutrition
Brand Story
Gnarly Nutrition wanted to raise awareness of its sustainability efforts, a key brand differentiator. ExpertVoice created a templated lesson to inform experts about the brand's switch from plastic to steel packaging.
CEP Compression
Technology Overview
CEP Compression wanted to help experts differentiate its high-performance socks from competitors. ExpertVoice created a templated lesson to review essential features and benefits of CEP technology.
Nuun
Product Launch
ExpertVoice created this templated lesson to help experts understand when to use and how to recommend a new product, Nuun Daily.
Feetures
Product Launch
Feetures wanted to support the launch of a new product collection. ExpertVoice created a templated lesson to inform experts about why they should try and recommend these new products.
Check out examples of Video Lessons
Ledlenser
Product Launch
Ledlenser wanted to gather authentic, video feedback from experts. ExpertVoice seeded the Ledlenser product to experts and gathered/ edited their video reviews.
Dynafit
Product Knowledge
Dynafit wanted to get experts excited about a trail running shoe. ExpertVoice published this video lesson to help grow awareness.
Tiger Tail
Brand Story
Tiger Tail wanted to share its brand story and build advocacy for its recovery tools. ExpertVoice shared this impactful video with the brand's expert audience.