How to Engage Your Brand Advocates

Blog
Influencer Marketing


Aug.20.19


5 MIN READ

ExpertVoice is a digital platform where brands can easily find, educate and reward their most influential advocates. With 15+ years of combined experience, experts look to ExpertVoice as a trusted source of information. 

Our custom marketing solutions allow brands like yours to reach, inform and delight experts through multiple digital channels. 

Because experts have many brands to choose from on ExpertVoice, the promotional media opportunities we’ll discuss below are a key differentiator in the marketplace and allow brands to:

  • 1. Stay top of mind with targeted experts
  • 2. Drive campaign traffic during a specific timeframe
  • 3. Support your broader ExpertVoice program objectives

When brands engage with experts in meaningful ways, their recommendations become more informed, more authentic, and ultimately drive more sales

 

Audience

Our expert audience is made up of almost 1 million micro influencers who are passionate about your brand, making our platform an exciting marketing environment. 

Our audience of 41% Retail Sales Associates and 59% Industry Professionals rely on ExpertVoice to make recommendations based on first-hand experiences with different brands and products. Here are just two of of the many experts we have on ExpertVoice, feel free to check out their profiles.

 

Kenya Templeton, North Carolina

Earth Fare Market & Cafe Retail Employee

 

Ron Pagotto, Pennsylvania

Professional Ski Patroller

 

Promotional Opportunities

Each year we feature up to 1,400 paid media placements on ExpertVoice.com and the mobile app, delivering exciting perks to experts and promotional opportunities to our 500+ brand partners. Examples include: 

 

 

Of course, respect for the audience is our top priority. Because of this, we offer a select amount of media inventory every year and placements are first-come-first-serve. Our 2020 Media Kit can be found here.

Objectives

What’s the marketing or business objective you’re trying to achieve? This might seem obvious, but in our experience, brands can struggle to clearly articulate a role for promotional media that’s both unique and valuable. Here are some objectives and example use cases to consider:

 

  • Increase Awareness: Category Campaign, Newsletter, Homepage Banner, Mobile Push Notification, Premium Site Placement
  • Seed Product: Flash Event, Gear Test Program, Giveaway
  • Build Advocacy: Brand Ambassador Opportunities, Recommendation Campaign

 

Creative Team

Plus, we’ve assembled a talented team of in-house copywriters and designers who develop marketing materials for brands like yours every day. We’re the experts on expert marketing and look forward to spotlighting your business with our creative templates and best practices.

 

Results

ExpertVoice works hard to understand your business goals and determine success benchmarks. That’s our role as a marketing partner. Your Account Executive and Customer Success team will help track your objectives and optimize performance with best practice techniques – finding actionable insights to improve your broader program. 

Brands who strategize their marketing in sync with their ExpertVoice content updates can see up to a 2-3x lift in Edu-Games and Orders during their promotional media placements compared to the prior four weeks. 

 

If you’re interested in a custom marketing program to keep your brand top of mind with your most valuable experts, please contact your Account Executive for details on available promotional media placements.

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