Outdoor Lessons
83%
Of experts recommend products
at least once a week
91%
Of experts have used information from lessons to make recommendations
70%
Of experts want to see new lessons from a brand at least quarterly
"The value in our partnership with ExpertVoice begins with educating experts each season on the new products, collections and technology that are launching. From there, we get our gear into the hands of the experts that will use our products to do what they’re designed for: getting outside. Our goal is for those experts to become brand advocates for us through word of mouth and digital product reviews, which will drive sales for general customers."
Ryan Donk,
Digital Program Manager, Outdoor Research
Check out examples of Custom Lessons
Outdoor Research
Product Launch
Outdoor Research wanted to support the launch of its first mountain bike apparel collection. ExpertVoice created this custom lesson to help experts understand the features and benefits of the products. This effort also included a product sampling campaign to gather expert reviews.
Gregory
Brand Story
Gregory wanted to grow informed advocacy for its brand. ExpertVoice created this custom lesson that gives retail experts everything they need to know to recommend Gregory.
Goal Zero
Product Launch
Goal Zero wanted to support the launch of a new product, the Yeti Pro 4000. ExpertVoice visited the brand's Utah headquarters and created a custom lesson with exclusive insights and the critical information experts need to make helpful product recommendations.
Klymit
Product Knowledge
Klymit wanted to support the launch of a new sleeping pad and help experts recommend it as part of a collection of camping products. ExpertVoice created a custom lesson that dives into the collection and how to recommend multiple products together.
GCI Outdoor
Brand Advocacy
GCI Outdoor wanted to grow advocacy for its 30-year-old brand. ExpertVoice created a custom lesson that helps experts understand the brand's heritage, points of difference and product segmentation.
MAMMUT
Product Segmentation
ExpertVoice created this interactive custom lesson to help experts organize the MAMMUT product line into winter outdoor kits to recommend to consumers
SportDog
Product Finder
SportDog wanted a simple way to guide experts to the right product within a large assortment. ExpertVoice built a Product Finder, a quick and easy quiz that guides experts to the best fit for their needs, with links to shop the recommended products.
Stanley
Brand Story
Stanley wanted to drive expert advocacy for its iconic, insulated containers. This custom lesson showcases the brand's impressive heritage and the firsthand experience of a member expert who relies on Stanley today for guiding dogsled expeditions in Alaska.
e*thirteen
Product Launch
e*thirteen wanted to drive knowledgeable recommendations of its first-ever gravel bike wheels. We created a custom lesson, including an in-page motion graphic, to give experts an in-depth look at the new product's features and benefits.
Columbia
Product Knowledge
Columbia wanted to help experts differentiate and recommend its rain jackets to consumers. ExpertVoice created a custom lesson that breaks down the key technologies and when to recommend each jacket.
Garmin
Brand Story
Garmin wanted to grow awareness for its leadership and heritage in popularizing GPS use in the outdoors. ExpertVoice created a custom lesson that dives deep into the brand story and highlights the first-hand experiences of experts who rely on Garmin.
Helly Hansen
Product Knowledge
Helly Hansen wanted to share what sets its professional-grade gear apart. ExpertVoice created a custom lesson with technology highlights and key differentiators for two product lines.
Crankbrothers
Product Launch
To raise awareness and spark recommendations of Crankbrothers' first-ever line of mountain bike shoes, ExpertVoice created an in-depth lesson to help experts understand what makes these shoes stand apart.
Sawyer
Brand Story
Sawyer wanted to partner with Ariat to drive awareness for Lyme disease prevention. ExpertVoice created a contest and custom lesson to boost education and increase engagement related to the topic during a key campaign for the brands.
Kershaw
Category Education
To build expertise in knife care, ExpertVoice asked a member expert to create a series of helpful videos that are featured in this custom lesson for Kershaw.
Krimson Klover
Brand Story
Krimson Klover wanted to grow advocacy for its brand. ExpertVoice created a custom lesson that focuses on what sets this brand and its focus on women’s apparel apart.
Benchmade
Brand Advocacy
Benchmade wanted to help experts understand why they should buy and recommend Benchmade. ExpertVoice created a custom lesson that defines what sets the brand apart and how to navigate the product line.
Free Fly Apparel
Brand Story
Free Fly Apparel wanted to differentiate its brand from competitors. ExpertVoice created a custom lesson that gives retail associates and industry pros reasons to buy and recommend the brand.
Check out examples of Templated Lessons
icebreaker
Brand Story
icebreaker wanted to drive awareness among new consumers for reasons to select merino apparel. ExpertVoice created a simple and clear lesson that breaks down 5 key reasons.
Mountain Hardwear
Product Knowledge
Mountain Hardwear wanted to help experts make informed recommendations of its sun protection apparel. ExpertVoice created a templated lesson to give experts critical information about the collection's benefits and key styles to recommend.
SCARPA
Product Segmentation
SCARPA wanted to give experts the essential details needed to recommend the right climbing shoe for the gym. We created a short format, 90-second templated lesson to deepen knowledge on key technologies and when to recommend three different climbing shoes.
Free Fly Apparel
Product Knowledge
Free Fly Apparel wanted to drive awareness for a key seasonal product. ExpertVoice created a fun and focused templated lesson about reasons to recommend this top seller.
Vivobarefoot
Brand Story
Vivobarefoot wanted to build brand advocacy. ExpertVoice created a templated lesson with video that explains the brands points of difference and use cases for consumers.
Black Diamond
Tips and Tricks
Black Diamond wanted to help retail associates layer their outdoor sales with key accessories. ExpertVoice designed a templated lesson with all the essential info needed to recommend a complete product kit.
Cotopaxi
Product Knowledge
Cotopaxi wanted to build advocacy for its unique Del Día packs. ExpertVoice created a short, focused lesson that shines with product details, a vibrant color palette and a brand-supplied video.
Outdoor Research
Brand News
Outdoor Research wanted to share timely, relevant information about a notable sustainability initiative. ExpertVoice interviewed a key leader at the brand and created a templated lesson to increase awareness of Outdoor Research's efforts.
Jetboil
Product Knowledge
Jetboil wanted to help experts know when to recommend two key product lines. This templated lesson outlines the use cases and features of both, making it easier for experts to offer helpful recommendations.
Suunto
Brand News
Suunto wanted to inform experts about several important updates for outdoor watch wearers. ExpertVoice created a templated lesson that clearly outlines multiple new features and benefits to be sharing with consumers.
Columbia
Product Knowledge
Columbia wanted to help retail associates recommend key footwear styles for summer runs and fishing trips. ExpertVoice created a templated lesson that shares all the essential information.
Check out examples of Video Lessons
Camp Chef
Product Knowledge
Camp Chef wanted to share high-quality product education videos with its audience. ExpertVoice produced this video-only lesson.
Sawyer
Technology Overview
Sawyer wanted to help experts differentiate the technology found in its water filters from competitors. ExpertVoice published this impactful video to Sawyer's expert audience.
Outdoor Research
Technology Overview
Outdoor Research wanted to help experts understand a key technology. ExpertVoice published this video-only lesson that covers the technology and key pieces where it is featured.