Templated Lesson
Of experts recommend products at least once a week
Of experts have used information from lessons to make recommendations
Of experts want to see new lessons from a brand at least quarterly
Cover more topics, more quickly with focused lessons in a templated format. A single templated lesson can cover 1 product’s key details, compare 2-3 similar products, introduce your brand or highlight an expert. This format can also be used to gather expert recommendations on a single product.
Brand will be asked to complete a Discovery Brief to support timely delivery of high-quality content.
Tip: Add video to humanize your brand and show your products in action. Learn more.
Check out examples of Templated Lessons
MegaFood
Product Launch
MegaFood wanted to generate awareness and advocacy for a new product it was releasing at a major industry trade show. ExpertVoice created a templated lesson and custom video, giving retail associates an exclusive, behind-the-scenes story about the product plus the information they need to recommend it.
Ariat
Brand Story
Ariat wants multiple touchpoints with its retail experts to ensure the brand is top-of-mind in buying conversations with consumers. In addition to semi-annual updates to the brand's core, custom lessons, ExpertVoice releases a new templated lesson each month to bring experts just-in-time brand messages and product knowledge
KLOS Guitars
Brand Story
KLOS Guitars wanted to seed product and grow advocacy for its new line of lightweight, durable guitars and ukuleles. They created a video exclusively for the expert audience and placed it within a templated lesson hyper focused on the brand's key differentiators and target consumers.
Black Diamond
Product Segmentation
Black Diamond wanted to explain what sets its gloves apart from competitors and help experts differentiate key products. We created a templated lesson that features exclusive insights from a Black Diamond product designer, clear product segmentation and a recommendation activity that collects product feedback from our expert audience.

"Detailed, online lessons have made me so much more aware of certain features of apparel we carry in the store — making it easier to have a discussion with a customer.”
Elinor Yee
Fleet Feet Sports retail employee