Of experts recommend products at least once a week
Of experts have used information from lessons to make recommendations
Of experts want to see new lessons from a brand at least quarterly
Cover more topics, more quickly with focused lessons in a templated format. A single templated lesson can cover 1 product’s key details, compare 2-3 similar products, introduce your brand or highlight an expert. This format can also be used to gather expert recommendations on a single product.
Brand will be asked to complete a Discovery Brief to support timely delivery of high-quality content.
"Detailed, online lessons have made me so much more aware of certain features of apparel we carry in the store — making it easier to have a discussion with a customer.”
Fleet Feet Sports retail employee