Templated Lesson
83%
Of experts recommend products
at least once a week
91%
Of experts have used information from lessons to make recommendations
70%
Of experts want to see new lessons from a brand at least quarterly
Cover more topics, more quickly with focused lessons in a templated format. A single templated lesson can cover 1 product’s key details, compare 2-3 similar products, introduce your brand or highlight an expert. This format can also be used to gather expert recommendations on a single product.
Brand will be asked to complete a Discovery Brief to support timely delivery of high-quality content.
Tip: Add video to humanize your brand and show your products in action. Learn more.
Check out examples of Templated Lessons
icebreaker
Brand Story
icebreaker wanted to drive awareness among new consumers for reasons to select merino apparel. ExpertVoice created a simple and clear lesson that breaks down 5 key reasons.
Sunwarrior
Product Knowledge
Sunwarrior wanted to help retail experts recommend 4 key products. ExpertVoice created a streamlined list of the best sellers and their differentiators in a templated lesson.
Columbia
Product Segmentation
ExpertVoice created this templated lesson as a quick guide to help experts recommend three key jackets for specific use cases.
Sawyer Products
Product Knowledge
Sawyer wanted to educate experts on the advantages of its permethrin insect repellent products. This templated lesson walks through permethrin’s many benefits and how to apply it to outdoor gear and apparel.
Vivobarefoot
Brand Story
Vivobarefoot wanted to build brand advocacy. ExpertVoice created a templated lesson with video that explains the brands points of difference and use cases for consumers.
Suunto
Brand News
Suunto wanted to inform experts about several important updates for outdoor watch wearers. ExpertVoice created a templated lesson that clearly outlines multiple new features and benefits to be sharing with consumers.
MegaFood
Product Launch
MegaFood wanted to generate awareness and advocacy for a new product it was releasing at a major industry trade show. ExpertVoice created a templated lesson and custom video, giving retail associates an exclusive, behind-the-scenes story about the product plus the information they need to recommend it.
Cheeky Fishing
Product Knowledge
Cheeky Fishing wanted to give experts a better understanding of its line of technical fly reels. We created a templated lesson that walks through several Cheeky reel categories and their use cases.
Ariat
Brand Story
Ariat wants multiple touchpoints with its retail experts to ensure the brand is top-of-mind in buying conversations with consumers. In addition to semi-annual updates to the brand's core, custom lessons, ExpertVoice releases a new templated lesson each month to bring experts just-in-time brand messages and product knowledge
PXG
Brand Story
PXG wanted to recognize the service of military members and veterans on ExpertVoice. ExpertVoice created a templated lesson to drive awareness of the brand's connection and support for the military community.
Black Diamond
Tips and Tricks
Black Diamond wanted to help retail associates layer their outdoor sales with key accessories. ExpertVoice designed a templated lesson with all the essential info needed to recommend a complete product kit.
Mountain Hardwear
Product Knowledge
Mountain Hardwear wanted to help experts make informed recommendations of its sun protection apparel. ExpertVoice created a templated lesson to give experts critical information about the collection's benefits and key styles to recommend.
KLOS Guitars
Brand Story
KLOS Guitars wanted to seed product and grow advocacy for its new line of lightweight, durable guitars and ukuleles. They created a video exclusively for the expert audience and placed it within a templated lesson hyper focused on the brand's key differentiators and target consumers.
Outdoor Research
Product News
Outdoor Research wanted to share just-in-time information with its expert audience. ExpertVoice created a templated lesson to give experts everything they need to know about a new addition to a key product collection.
La Sportiva
Brand Story
La Sportiva wanted to grow informed recommendations of its brand. ExpertVoice created a templated lesson that shares the brand's key differentiators and mountain heritage.
Cotopaxi
Product Knowledge
Cotopaxi wanted to build advocacy for its unique Del Día packs. ExpertVoice created a short, focused lesson that shines with product details, a vibrant color palette and a brand-supplied video.
Scarpa
Product Segmentation
SCARPA wanted to give experts the essential details needed to recommend the right climbing shoe for the gym. We created a short format, 90-second templated lesson to deepen knowledge on key technologies and when to recommend three different climbing shoes.
The Coffee Ride
Brand Story
The Coffee Ride wanted to build brand affinity and advocacy among outdoor and bike experts by sharing its unique brand story — one that fuses coffee with a love for cycling. ExpertVoice built a 90-second lesson that gives experts the essential details.
Salomon
Product Launch
Salomon wanted to build advocacy for its new women's hiking shoe. ExpertVoice created a lesson that gives experts everything they need to know about this product and included an activity for gathering their digital recommendations.
SMITH
Product Knowledge
SMITH wanted to educate experts on key helmet and eyewear technologies for cycling. ExpertVoice created a templated lesson that explains the key benefits of SMITH products and why you would recommend them for mountain and road cycling.
Camp Chef
Product Knowledge
Camp Chef wanted to help experts make better recommendations of its modular camp stoves. This templated lesson includes a micro video that illustrates how the stoves can be combined and when to recommend each one.
Brooks Running
Product Knowledge
Brooks Running wanted to empower experts to make informed recommendations of its Energize shoes. ExpertVoice created a templated lesson that gives them essential details about the products.
Free Fly Apparel
Product Knowledge
Free Fly Apparel wanted to drive awareness for a key seasonal product. ExpertVoice created a fun and focused templated lesson about reasons to recommend this top seller.
Stanley
Seasonal Update
Stanley wanted to stay top-of-mind with its most influential consumers: retail and pro experts. ExpertVoice created a back-to-school guide to remind experts when and why to recommend Stanley during the fall season.
Hyperice
Product Knowledge
Hyperice wanted to seed product and gather recommendations from an expert audience. This templated lesson gives experts the essential knowledge needed to recommend the brand.
Country Life
Product Knowledge
Country Life paired a custom video with a templated lesson to showcase the versatile use cases of its jojoba oil. The lesson supports the video with key details experts need to know to recommend the product.
SeaSucker
Product Knowledge
SeaSucker wanted to help experts to understand how its versatile equipment racks work for a variety of gear. ExpertVoice created a micro video and templated lesson to educate experts on the key functions and benefits.
Mammut
Product Knowledge
MAMMUT wanted to drive advocacy for its avalanche transceiver. This templated lesson leverages high-quality recommendations from ExpertVoice members to show why the Barryvox is trusted by backcountry skiers.
Comvita
Brand Story
New Zealand brand Comvita wanted to expand brand awareness and advocacy. This templated lesson features a virtual video that ExpertVoice created using Zoom interviews, motion graphics and brand-supplied video footage.
Bushnell Golf
Product Knowledge
Bushnell Golf wanted to help experts recommend its GPS watches. This templated lesson features the critical knowledge needed.
MTN Ops
Product Knowledge
This templated lesson gives experts the essential details needed to recommend three key products. The lesson features three expert recommendations that both model recommendation behavior and help learners differentiate the formulas by use case.
Jetboil
Product Knowledge
Jetboil wanted to help experts know when to recommend two key product lines. This templated lesson outlines the use cases and features of both, making it easier for experts to offer helpful recommendations.
Blue Tees Golf
Product Knowledge
Blue Tees Golf wanted to inform and inspire experts to recommend a key product. ExpertVoice created a lesson that covers essential knowledge and prompts experts to share their own recommendations.
Kodiak
Brand Story
Kodiak wanted to build advocacy for its brand by sharing how its ambassador athletes rely on Kodiak to fuel their activities. ExpertVoice created a templated lesson with a brand-provided video to highlight 3 athletes and the products they recommend.
Feetures
Product Launch
Feetures wanted to support the launch of a new product collection. ExpertVoice created a templated lesson to inform experts about why they should try and recommend these new products.
"Detailed, online lessons have made me so much more aware of certain features of apparel we carry in the store — making it easier to have a discussion with a customer.”
Elinor Yee
Fleet Feet Sports retail employee