PRODUCT RECOMMENDATIONS EVERY WEEK
Experts who engage with you on ExpertVoice are
MORE LIKELY TO RECOMMEND YOUR BRAND
Why recommendations from experts carry more weight.
For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status. According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about authenticity, access to information and the drive to empower others.
Download this eBook to learn:
- How micro-influencers are marketing’s biggest opportunity
- Who are these micro-influencers?
- What makes micro-influencers unique
- Why trust is the ultimate asset for miro-influencers
Register to download this free eBook today
See real-world examples of how brands are connecting with trusted experts, gaining powerful insights and integrating experts’ stories
into their own digital efforts.