Home/ Blog/ Expert Profile/ Expert Profile: Jake Wykes

Jake Wykes

Affiliation: CASI – Certified Snowboard Instructors
Occupation: Outdoor Educator and Guide
Location: Yukon, Canada
Joined ExpertVoice: 2018

Expert Profile
Expert Stories


This month, we connected with Jake Wykes, an expert whose profile is filled with stunning night time stills, impressive landscape photos and impressive action shots that provide amazing visuals for his incredible stories. His experience with the outdoor industry and multiple brand certifications on ExpertVoice make him an excellent feature. Check out our interview with him on his career, favorite story and brands. 

Starting off simple, where are you from?

“I was born and raised in Whitehorse, Yukon where I spent most of my free time as a child camping and exploring with my family and friends. This exposure to the wilderness at a young age sparked my passion for adventure and curiosity about the natural world. The Yukon is a wild place with endless opportunities to explore pristine nature; I consider myself extremely grateful to have grown up in such an amazing place that I still call home today.” 

I see on your profile that you’re an outdoor educator and guide. Can you tell me a little more about what that means and what that’s like?

Jake can be seen here raft guiding during a day trip on the Tatshenshini River.

“My passion for adventure and the Yukon naturally led me to become a guide. Shortly after graduating high school, I attended a guide training program that provided me with valuable skills regarding group and risk management, technical skills and numerous certifications. Since then I have pursued work as a raft guide, hiking guide and tour guide, all allowing me to travel across the Yukon, British Columbia, Northwest Territories and Alaska. I absolutely love this work as it’s challenging, engaging and extremely rewarding. 

In addition to guiding I also teach river rescue, pack rafting, canoeing, kayaking and snowboarding. Through the winter months I work at the local ski hill where I teach downhill snowboarding and coach freestyle snowboarding for Snowboard Yukon, the territorial competitive team.” 

What is the most rewarding aspect of your work?

“Guiding certainly isn’t easy, however, it fills my soul as I love meeting new people who are keen to learn and experience this beautiful place that I call home. By far the most rewarding part of my work is being able to share my passion for the Yukon and adventure with people who are interested and excited to share that experience.” 

Since summer is here, what are your favorite products or brands currently on ExpertVoice you bring on your summertime adventures? 

“I absolutely love my Garmin GPSMap 66i and never leave home without it! Here in the Yukon, cell service is only accessible in populated communities, leaving more than 90% of the territory out of service. I rely heavily on this device to communicate while on expeditions or just driving between communities. Garmin has really dominated the handheld navigation field and combined with the power of Inreach technology, it’s a no-brainer to include my 66i on all my trips! I am also looking at grabbing myself a Garmin watch in the near future to allow for quick and easy tracking features.

I also love my Scarpa KINESIS PRO GTX boots. I’ve only put two seasons on them but they have held up extremely well and are very comfortable. This is my go-to boot for multi-day backpacking trips! They provide high-quality ankle support when carrying a heavy pack and the Gore-Tex provides peace of mind no matter the conditions.”

Jake’s Picks: Garmin GPSMap 66i and Scarpa KINESIS PRO GTX boots.

You have so many stunning photos on your profile – do you have a favorite one with an amazing backstory?

Jake’s brother paddling next to a giant iceberg on the Alsek River.

“Picking favorites is so hard, but if I had to pick one it would be the photo I captured of my brother paddling amongst icebergs (see right). The natural arch within the iceberg allowed for the sun to shine right through and reflect off the meltwater dripping down. It was truly a surreal moment and one I will remember forever. We had packrafted for 5 days on 3 rivers to reach that location before being picked up by a float plane. We probably floated around that arched iceberg for an hour admiring its beauty before building camp. I am grateful to be returning to this glacial lake in July 2023 to seek out more photogenic icebergs!”

How do you think platforms like ExpertVoice help you and others make the outdoors more accessible? 

“As a guide or simply as someone who enjoys spending time outdoors, I rely heavily on the gear I choose to pack. Whether it’s the clothes that keep me warm and dry, the pack that carries my gear or the stove I cook my meals on, I rely on these products to work where and when I need it, regardless of the conditions. I use ExpertVoice to learn what other professionals rely on to help me understand how to better prepare for my trips. This is extremely valuable for me as I like to look at numerous reviews to help guide my decision regarding a product I’m interested in. Additionally, the quality discounts allow me to purchase gear that might otherwise be out of my budget or try new things!” 

Are you interested in joining a community of experts that are passionate about the same hobbies and interests as you? If you would like to lend your expertise to the ExpertVoice community and want access to hundreds of brand discounts, visit www.ExpertVoice.com to learn how to join. If you’re already on the platform and are interested in seeing more product recommendations like the ones Jake provided, visit his profile to check out more.

Ready to build your expertise and access perks?

Related Content

Experts’ Guide to 5 National Parks

Have you experienced the magic of National Parks — stood mesmerized by the Redwood Trees, watched in awe as Old Faithful spews or wandered through the fall colors of Acadia? Whether you’ve visited all 63 national parks or you’re ready to start crossing them off your list, there’s no doubt — ExpertVoice members cherish National […]

Read More

These 9 brands are setting new standards for sustainability

In celebration of Earth Day, we’re spotlighting brands at the forefront of sustainability — all of which are our proud partners and available on ExpertVoice. This article celebrates innovative brands blending eco-conscious practices with exceptional products. Let’s explore their creative solutions that are setting higher standards for sustainability in nutritional supplements, apparel and outdoor gear. […]

Read More

Trust Matters: Survey Finds Growing Demand for Shopping Advice from Credible Experts

PRESS RELEASE Trust Matters: Survey Finds Growing Demand for Shopping Advice from Credible Experts More than 8 in 10 Americans say fake product reviews and paid influencer posts make it challenging to find honest recommendations Salt Lake City, UT – April XX, 2024 – ExpertVoice, a leading platform connecting brands with influential experts across industries, […]

Read More

Expert Profile: Andrea Daniels

Living in Bishop, California, a small city located on the eastern slopes of the Sierra Nevada, Andrea Daniels is surrounded by an abundance of trails — and opportunities to hone her backpacking expertise. But her passions are as expansive as the mountain range itself. Andrea skis, hikes, kayaks, mountain bikes, you name it. And she’s […]

Read More

Trailblazing Women Leading the Way for Brands

Celebrate National Women’s Day with our guide spotlighting outdoor brands led by women! Discover top-notch products recommended by female experts and explore how women’s representation influences design. Blazing new trails for women in outdoor gear There’s nothing like finding a piece of gear that feels like it was made for your body. We’re spotlighting the […]

Read More

Leverage Advocacy with ExpertVoice

These days, capturing consumer attention requires more than just a compelling product — it demands influential voices advocating for your brand. That’s where ExpertVoice comes in, offering a strategic platform to amplify your brand by connecting with an audience of trusted experts. ExpertVoice can help your brand deliver growth through three key areas: 1. Drive […]

Read More

Expert Profile: Gabriel Chez

Gabriel “Gabe” Chez is an expert in skiing, especially backcountry skiing. He spends 50+ days earning his turns every winter, has his Professional Avalanche Training (AIARE Pro 1) certification and is an outdoor guide for Colorado Wilderness Rides and Guides. But skiing didn’t always play a big role in Gabe’s life. ExpertVoice sat down with […]

Read More

Expert Profile: Alex Willie

We caught up with ExpertVoice’s own Alex Willie, our resident ski expert and AIARE (American Institute for Avalanche Research and Education) member. In the winter, when he’s not at work, he’s exploring Utah’s mountains on skis. We asked him for advice on skiing both inbounds and backcountry areas, inquired about his personal experiences and discussed […]

Read More

8 big things you might have missed on ExpertVoice

Looking back at 2023, we were working hard to make the experience better for you, our experts. We wanted to call out some of the big changes we’re excited about in case you missed them: 1. More brands and products 171 new brands joined the platform across 22 categories providing more opportunities to expand your […]

Read More

Expert Profile: Rachael Miller

This month, we connected with Rachael Miller – she has an impressive Expert resume, including being a National Geographic Explorer, Founder of Rozalia Project for a Clean Ocean and more. Join us to see what adventures she has been on and what products on ExpertVoice work best for her. Where are you originally from? “I […]

Read More

2023 recap: Highlights from three ExpertVoice product focus areas

As we welcome in 2024, we’re breaking out the confetti and recapping three release themes that benefited ExpertVoice brands in 2023. The goal of each? To help brands scale and grow their businesses by getting their products into the hands of trusted expert audiences.  Let’s reflect on three major enhancement areas for brand partners this […]

Read More

Top stocking stuffers that only look like you splurged

Sometimes it’s the little things that make a big impression. Whether you are shopping on a budget or looking for something small to tuck into a stocking, this gift guide has you covered. 1. Sip on the go: Bison Tumbler This drop-resistant tumbler is made of ultra-thick stainless steel to handle hot or cold drinks […]

Read More