Shelby Adams

Whether they’re coaching mountain bike teams, running 50Ks, paddling remote Canadian wilderness, or hitting the trails at sunrise, these four moms have made the outdoors a cornerstone of how they raise their kids — and they’re sharing everything they know. Read their best tips for getting kids outside, the gear they swear by and the […]

At ExpertVoice, we believe the outdoor spaces that shape our industries — and our lives — deserve more than appreciation. They deserve protection. That’s why we’re proud to partner with The Conservation Alliance (TCA), a coalition uniting businesses to safeguard the lands and waters that make outdoor recreation possible. Since becoming a member in 2023, supporting TCA […]

Outdoor adventures don’t always go as planned. A blister, sprained ankle or upset stomach might not be a big deal — until you’re miles from the trailhead. A well-built first aid kit (FAK), and the knowledge to use it, can make all the difference when something goes wrong. Josh McNary knows this better than most. […]

If you’ve been with us for a while, you know ExpertVoice has evolved over the years. We started back in 2004 as 3point5, then became Promotive, then Experticity — and each chapter helped shape who we are today. We hold all of those eras near and dear. (OGs, we see you!) What hasn’t changed through […]

When you spend most of your year leading others into the backcountry, your own adventures can start to feel like work. For Gabe Chez, a professional outdoor guide based in Golden, Colorado, the Uinta Highline Trail was a chance to change that — to push himself without worrying about clients, schedules or safety briefings. Just […]

At ExpertVoice, we’re all about helping you do more of what you love. Until now, that’s meant giving you insider access to the best gear and discounts across hundreds of brands. But starting today, we’re taking it a step further. You can now save on travel, entertainment, and tickets — all right here on ExpertVoice. […]

Discounting is a necessary tool, especially for moving seasonal or aging inventory. But when markdowns reach audiences at the wrong time, they can send the wrong message—one that chips away at the brand equity you’ve worked so hard to build. What if there was a better way to discount — one that protects your value […]

Running is full of lessons. Some you learn mid-stride and others after the blisters, soreness or dehydration sets in. Hi, I’m Alisha, a trail runner who has figured out what I need and what works best for me the way most runners do — by messing it up first. To help us all run smarter, […]

What’s essential and what’s a luxury is a hotly debated topic for backpacking.   This guide is a curated selection of the essentials most experts recommend you bring on a weekend backpacking trip. And if you have space, don’t forget to squeeze in your favorite luxury item, too.  Backpack The best backpacking backpack is the one […]

For years, marketers have been told to chase conversions. Optimize the funnel. Drive clicks to carts. But here’s the thing: Not every customer brings the same long-term value, and not every purchase leads to lasting impact.  If your goal is long-term brand growth, one-time transactions won’t cut it. What you need are advocates—people who genuinely […]

Growing up in Pocatello, Idaho, Jordan Harris was introduced to hunting at an early age, picking up archery when he was just 11. But instead of sticking to one discipline, Jordan pursued his passion for both hunting and shooting sports by expanding into rifle, shotgun and even 3-gun competitions.  I got into shooting sports when […]

This Father’s Day, celebrate the outdoorsy dad who always finds time for adventure. Whether he prefers to kick back at camp, sink putts on the green, cast lines at sunrise or flip burgers in the backyard, we’ve curated a selection of thoughtful, expert-approved products to make his favorite moments outside even better. For the Basecamp […]