Jan. 19′ Month in a Minute: 10 marketing stories from around the web we think you’ll love

Modern Marketing


Jan.22.19


2 MIN READ

Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love.

 

Month in a Minute: 10 stories from around the web we think you’ll love

 

  1. Marshall Fisher and his colleagues published a great piece on the power of retail sales associates in Harvard Business Review. “For every dollar a #retailer saves on staffing costs, it may be losing several dollars in revenues and gross margin if customers leave a store empty-handed because they can’t find a knowledgeable employee to help them.”
  2. Turns out, much of the internet is fake: metrics, followers, businesses, and people. Performance indicators are nice, but we should not fall in love with impressions, views, or engagement measurements. Instead, we need to focus our effort on needle-moving, real metrics.
  3. Simply put, out-of-stock products could be costing you millions.
  4. The Wall Street Journal’s insights on how to stay creative, and other challenges facing marketers in 2019.
  5. Outdoor brands are speaking up for national parks during the government shutdown. It’s a good business move.
  6. No one feels the post-holiday blues quite like retail. While some consumers appear to be “shopped out,” here are five ways to avoid the new year sales drop from retail experts.  
  7. Just in case you didn’t already know, the internet is super random – congrats to this ordinary egg for being Instagram’s most-liked post ever.
  8. Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million.
  9. Have you seen those reports on how screen time really isn’t that bad for our kids? Yeah, they’re wrong.
  10. After a months of high praise, both within the climbing community and without, National Geographic’s “Free Solo” has been nominated for Best Feature Documentary at the 91st Academy Awards.
Written By

Connor Jones , Sr. Manager of PR and Communications
ExpertVoice

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