Author: Benjamin Juell
- Influencer Marketing, Modern Marketing
- Don’t leave influence to chance.Real influence isn’t about fame, fortune, or celebrity status. And it takes more than one paid social post or viral video to maximize the power of influencers.
- Influencer Marketing, Modern Marketing
- Celebrity sparks attention. Authenticity drives sales.In fact, just 3% of consumers would consider buying a product endorsed by a celebrity. Why? It’s not the trusted, authentic, credible advice buye
- Influencer Marketing, Modern Marketing
- You know a mooch when you see one.If your brand has to pay for its friends, they were never really friends in the first place. People don’t trust ads, and they can spot a paid celebrity or social end
- Influencer Marketing, Modern Marketing
- Real ROI from authentic influence. Really.Influencer marketing is about more than just likes, shares, or reach. That celebrity endorsement or paid social post might provide a nice engagement lift ear
- Influencer Marketing, Modern Marketing
- Don’t trust your brand’s influence to just anyone.There’s a big difference between someone smiling about a free backpack and a qualified, authentic expert. And when your customers are looking for