35 articles by Jen Robinson
“An incompetent salesperson might be worse than no one at all.” So say Marshall Fisher, Santiago Gallino, and Serguei Netessine, researchers and professors with the University of Pennsylvania’s Wharton School.
If you’re like 86% of marketers, you used influencer marketing in 2017.
Okay Payless. You got us. Good job. Sort of. We’ve seen the ads now — and if you haven’t, you can watch them here.
On December 4, 2017, consumers in search of jackets and hats found a black page with stark white lettering announcing their property had been stolen by the President of the
Holiday can bring hives for retailers and brands. The expectations are enormous, the opportunities even bigger, and the possibilities of falling short of goals are very real.
Nearly every brand on the planet has the same goal: to sell more products.
Brands have limitless opportunities to get in front of today’s consumer on their path to purchase.
How are things going with your retail sales associate influencer marketing strategy? We’re guessing you just said, “wait, what?” to yourself.
Marketers consistently look for ways to increase awareness and push consumers down the purchase path, and influencer marketing remains a solid option.
Amazon has a serious review problem. They’re investigating the allegations of employee bribery, and they’re trying to crack down on reviews.