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Author: Katie Carlson
- Influencer Marketing, Modern Marketing, Social Media Marketing
- Influencer marketing can be your most impactful marketing channel. However, approaching it without a concrete strategy puts you at risk for mistakes.We’ve all see those influencer marketing blunders
- Influencer Marketing, Social Media Marketing
- Influencer marketing only works if you recruit the right people to represent your product. You need a strategy for prospecting and vetting the influencers for your specific brand and product. Just bec
- Modern Marketing, User Generated Content (UGC)
- An image should attract users to your brand, not distract them. Time and time again studies have shown that authentic user generated content is better than stock imagery because it is more likely to e
- Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job. Building an audience and turning them into a community of loyal fans isn’t eas
- Modern Marketing, User Generated Content (UGC)
- Are you feeling worn out by all of the different content you and your marketing team is constantly creating? If so, then it may be time to consider generating more UGC from your customers.Not only w
- Modern Marketing, Social Media Marketing
- Social commerce is booming right now and it looks like the future is just as bright. We’ve come to a point where just about everyone is on social media, and they’re not just on it, they’re using it to
- Influencer Marketing, Modern Marketing
- We hear the phrase influencer marketing thrown around a lot, but I’m sure many of you are uncertain what it is exactly, how to put it into practice and how it can benefit your company. If executed cor
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family). Social media has ch
- Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results. There are companies who are naili
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing, Social Media Marketing
- Each day, two billion people are influenced by authentic social user generated content (UGC) and people. Given this fact, you shouldn’t think twice about implementing a brand ambassador programinto yo
- Brand Ambassador Programs, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- Brand ambassador programs are a key aspect of any successful marketing strategy. Brand ambassadors help reach new audiences and sell more products. Consumers trust recommendations and opinions from pe
- Modern Marketing, User Generated Content (UGC)
- In the world of marketing, user generated content is the next great method for increasing reach, and conversions. Effective UGC campaigns have the power to take innovative, creative, and dynamic compa