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Author: David Shum
- Expert Profile, Expert Stories
- Hailing from Oregon, Dustin Paul is an Army Veteran and seasoned river guide. Read more about him and his experience.
- Advocacy Marketing, Influencer Marketing, Modern Marketing, Social Media Marketing
- Online reviews matter more now than ever before. But with the rise of fake reviews, how can brands continually build trust and garner real reviews?
- Advocacy Marketing, Influencer Marketing
- The impact of influencers is shifting. Brands are now adjusting to find the right partnerships with influencers that can promote their message. So how has the influencer landscape changed?
- Advocacy Marketing, Best Practices
- We recently hosted an online summit in October where Bain & Company presented intriguing data about how COVID-19 has already significantly impacted consumer buying.
- Advocacy Marketing, Best Practices
- We’ve been doing a deep dive on brand trust in the time of COVID-19. That led us to Edelman’s latest findings on consumers’ relationships with brands.
- Brand Ambassador Programs
- We're shining a spotlight on Ed Booth. Many may know him as a dentist, but he's also a certified outdoors expert and leader as well as a key ambassador for ExpertVoice.
- ExpertVoice Brand Stories
- How did our partners go above and beyond during a year like 2020? Check out what the Colorado Mountain Club, AIARE and IHEA did last year to maximize their partnership with ExpertVoice.
- Best Practices, Modern Marketing
- We’ve been doing a deep dive on brand trust in the time of COVID-19. That led us to Edelman’s latest findings on consumers’ relationships with brands.
- Advocacy Marketing, Modern Marketing
- Brand trust is changing with the times. And we know we’re not alone in wondering what the world’s fast-paced changes mean for marketers like us. So we’re doing a deep dive on emerging trends.
- Advocacy Marketing, ExpertVoice News
- As we shift into the winter selling season, read on for a recap of the inspiring activity on ExpertVoice last month.
- Expert Profile, Expert Stories
- Meet Andrea Daniels, a T-CSCT, avid backcountry skier and contributor to the Leave No Trace program.
- Advocacy Marketing
- A new report showing a 12-month summary of what search terms experts use to discover your brand and products on ExpertVoice.