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Author: Katie Carlson
- Brand Ambassador Programs, Modern Marketing
- If you can locate the most passionate and savvy from among your staff, then your own employees will often prove to be your most powerful brand ambassadors. Think of the “Geniuses” you find in Apple re
- Influencer Marketing, Modern Marketing, User Generated Content (UGC)
- Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time. Marketing isn’t a random shot in the dark, strategies are built from analytical data regarding how h
- Influencer Marketing, Modern Marketing
- User generated content (UGC) is a powerful way for digital marketers to reach customers. It’s easy for consumers to tune out direct marketing, but with UGC you’re able to create engagement and convers
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- Authenticity isn’t always considered as part of a marketing strategy, but it should be. There are those who believe in paying for influence and those who opt for a more genuine, valuable exchange of i
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- You could have the most amazing product in the world, but none of that matters if nobody knows about it. Using influencers to endorse and talk about your product is a resourceful way to get your marke
- Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- The discussion around ad blocking is slowly making its way into boardrooms everywhere. Since it isn’t going away anytime soon, it’s a good time for marketers to start preparing for the changes ahead.
- Modern Marketing, Social Media Marketing
- We’ve all been bombarded with ads and pop ups that disrupt our search and workflow at one time or another. Some of you probably click out of them or ignore them, others might close the webpage all tog