Author: Lauren Gould
- Influencer Marketing, User Generated Content (UGC)
- What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic. A recent study by ROI Research finds that 44%
- User Generated Content (UGC)
- User generated content (UGC) is in the news again. The FTC set its sights on fashion giant Cole Haan and their use of testimonials and endorsements in a recent promotion on Pinterest.ReadyPulse has
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- Having an active brand ambassador program is critical to your business growth. You want them to begin adding value to your brand as soon as possible, but first you need to find social influencers that
- Brand Ambassador Programs, Modern Marketing
- In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest. Cole Haan had been offering customers the
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing, User Generated Content (UGC)
- Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success? Which measurements will allow yo
- Influencer Marketing, Modern Marketing, Social Media Marketing
- Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter? These are just fancy numbers that make brands look socially active, create competition and mislead new compani
- Modern Marketing
- Scrambling to find that perfect last minute gift? We have ideas for everyone on your list!For the Health NutNatureBox Subscription – This box of organic goodies is delivered monthly. The wide varie
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- “There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeedCan you tell the differ
- Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends. Today UGC is revving up the way we live our lives
- Modern Marketing, Social Media Marketing
- So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.Nowadays, quality content is the best way to increase search rankings, and what’s more, gain
- Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect! Afterall, who knows better than ReadyPulse CEO, Dennis O’Malley, about joining commerce wi
- Modern Marketing, User Generated Content (UGC)
- If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of pro