Category: Influencer Marketing
- Influencer Marketing
- Influencers aren’t giving the recommendations consumers trust. Which means they aren’t converting. But there’s a solution.
- Advocacy Marketing, Best Practices, Influencer Marketing
- Whether we’re consumers, marketers, brands, or retailers, one thing is clear: we need recommendations we can trust. But Amazon's current review problem isn't helping anyone buy more confidently.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing, Retail Insights
- Brick-and-mortar is still important to consumers, but with fewer locations, how can a brand and retailer maximize sales? 4 retail experts weigh in on how they achieve their sales goals.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing
- As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty. How do brands win? Advocates.
- Advocacy Marketing, Influencer Marketing, Modern Marketing
- When considering what to buy, consumers need to feel confident in their choice, and knowing if a review is the right review can be tough.
- Advocacy Marketing, Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- We’ve overwhelmed consumers, but we can fix the information overload by channeling through the voices they trust when it comes to product recommendations.
- Influencer Marketing
- Advocacy Marketing, Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- As critical as it is, trust is tough to come by today. In this age of limited consumer trust, what’s a brand to do?
- Advocacy Marketing, Influencer Marketing, Modern Marketing
- We live in an exciting time for marketers and advertisers. But it’s also a complicated time for marketers and advertisers, and advocacy marketing is more important than ever.
- Influencer Marketing, Modern Marketing
- Influencer Marketing, Modern Marketing
- As a lifelong learner of the marketing craft, I find myself buried in publications, LinkedIn Learning, and attending all types of conferences. This year, I’ve had the privilege of hitting the road