How Purina got the most important influencers talking about new products at the most important places.
GOAL
Purina wanted to arm retail sales associates with the knowledge they needed to provide credible recommendations about the Purina Muse product to consumers. But with so many retail locations (and an extraordinary amount of associates), they needed a scalable solution. That’s where ExpertVoice came in.
SOLUTION
Purina connected with retail associates in 876 unique retail locations – places like Petco, PetSmart, and Pet Supplies Plus – prime locations for thousands of influential conversations.
70,000 THAT’S THE NUMBER OF CONVERSATIONS INFLUENCERS ARE HAVING ABOUT PURINA
Purina decided the best course of action was to engage influencers at their most important retail locations. The result? Nearly 70,000 weekly conversations with customers about Purina.
876 STORES AND THOUSANDS OF CONVERSATIONS
Purina was able to connect with retail influencers in 876 unique retail locations. That means thousands of influential conversations were happening in places such as Petco, PetSmart and Pet Supplies Plus.
RESULT
6x MORE LIKELY TO RECOMMEND PURINA MUSE
After learning about Purina Muse, influencers were six times more likely to recommend the product to customers. That’s six times more than your average retail employee.