Sunwarrior
Sunwarrior - Case Study
Learn how Sunwarrior used product advocacy to drive sales
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Background
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales.
Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes
content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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The goal
Improve and increase expert recommendations to drive consumer sales for Sunwarrior.
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The solution
Identify retail experts who influence Sunwarrior’s targeted consumers
Provide an inside look at the brand’s history, innovations and products through compelling educational content
Give experts the opportunity to experience Sunwarrior products firsthand through seeding
Compare sales data of non-engaged retail locations with engaged retail locations to identify the impact of education and seeding through ExpertVoice
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The Results
%
sales increase in locations with engaged associates 
experts engaged
products experienced by experts
Engagement Metrics: January 1, 2018 - December 1, 2018
Retail Sell Thru Metrics: 580 retail locations analyzed - including more than 4,800 retail associates
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Recap
Sales associates who engage with ExpertVoice sell more.
In fact, retail locations with at least one engaged associate sold 7% more than non-engaged locations.