Sunwarrior

Sunwarrior - Case Study

Learn how Sunwarrior used product advocacy to drive sales

01 —
Background

Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales.

Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes
content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.

02 —
The goal

Improve and increase expert recommendations to drive consumer sales for Sunwarrior.

03 —
The solution
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Identify retail experts who influence Sunwarrior’s targeted consumers

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Provide an inside look at the brand’s history, innovations and products through compelling educational content

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Give experts the opportunity to experience Sunwarrior products firsthand through seeding

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Compare sales data of non-engaged retail locations with engaged retail locations to identify the impact of education and seeding through ExpertVoice

04 —
The Results
Graph
%
sales increase in locations with engaged associates
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experts engaged
Products
products experienced by experts
Engagement Metrics: January 1, 2018 - December 1, 2018
Retail Sell Thru Metrics: 580 retail locations analyzed - including more than 4,800 retail associates
05 —
Recap

Sales associates who engage with ExpertVoice sell more.

In fact, retail locations with at least one engaged associate sold 7% more than non-engaged locations.

Don’t leave product recommendations to chance.

See how ExpertVoice can help you sell more.