Author: Emma Wilcox

Discover ExpertVoice Flash Deals: Boost brand awareness, reduce excess inventory and drive sales with 7-day promotions. See strong ROI and continued sales lift post-deal.
Discover 5 effective strategies to tackle inventory overstock challenges. Learn how flash sales, third-party marketplaces, product bundles and goodwill initiatives can help overcome overstock and boost sales.
Looking to shop more sustainably? Discover 8 eco-conscious brands on ExpertVoice this Earth Day.
Looking to increase customer loyalty? Follow these 6 steps to keep customers coming back, boost retention rates and build brand advocates.
A breakdown of the best-in-class UGC marketing campaigns, what set them apart and a few tidbits that might spark inspiration for your marketing efforts.
Understand why audience research matters and how to run better customer surveys. Collect consumer insights, start speaking their language and develop the products they crave.
Let’s face it—people are burning out on influencers. Learn the difference between macro, micro and authentic influencers and how brands can overcome influencer fatigue.
85% of people find UGC to be more influential than brand content. Understand what UGC is, ways to get more of it and how it can boost awareness and sales for your brand.
Influencer marketing is changing—get your questions answered by industry leaders and learn how to build authentic brand advocacy rather than influencer advertising.