Author: Heather Johnson
- Expert Stories
- Jim Urbec’s Army training was one of the most formative experiences of his life. Discover how being “cold, wet and tired” made the expert outdoorsman the person he is today.
- Retail Insights
- When retail sales associates have the resources to succeed, everyone wins. They’re able to make better recommendations to consumers, who have a better buying experience and purchase more.
- Advocacy Marketing, Best Practices
- Product education or product experience — which one is right for your brand? The answer is C. both.
- Expert Stories
- Successful musician, composer and finalist in deadmau5's New Artist Competition, Trevor Okoren has taken the electronic music scene by storm.
- ExpertVoice Brand Stories
- Q&A: Discover how Ariat uses real-world influencers to build retail relationships and drive sales.
- Expert Stories
- After his first successful hunt, Cole knew what he wanted to be when he grew up. He just got there sooner than he thought.
- ExpertVoice Brand Stories
- If you’re looking for a phone case that’ll defend your device against every adventure, we’ve found your new favorite brand.
- ExpertVoice News
- Was The Expert Effect a success? We asked attendees from Vortex, MegaFood, ScentLok & more. Check out what they had to say.
- ExpertVoice News
- Reviews are great, recommendations are better. Discover how the new feature can be used to gain valuable insights, influence product design and more.
- Customer Experiences
- Making the sale is important, but so is good customer service. Discover how educating retail sales associates can achieve both.
- Influencer Marketing
- ExpertVoice News
- Was The Expert Effect a success? We asked attendees from Vortex, MegaFood, ScentLok & more what they thought about the event. Check out what they had to say.