Author: Jen Robinson
- Advocacy Marketing, Influencer Marketing, Modern Marketing
- When considering what to buy, consumers need to feel confident in their choice, and knowing if a review is the right review can be tough.
- Advocacy Marketing, Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- We’ve overwhelmed consumers, but we can fix the information overload by channeling through the voices they trust when it comes to product recommendations.
- Advocacy Marketing, Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- As critical as it is, trust is tough to come by today. In this age of limited consumer trust, what’s a brand to do?
- Advocacy Marketing, Influencer Marketing, Modern Marketing
- We live in an exciting time for marketers and advertisers. But it’s also a complicated time for marketers and advertisers, and advocacy marketing is more important than ever.
- Best Practices, Modern Marketing
- ExpertVoice Brand Stories, Retail Insights
- Influencer Marketing, Modern Marketing
- Let’s imagine that you love taking great photos. You might be a professional photographer, or a retail associate in a boutique camera shop, or maybe it’s a hobby you’ve spent years perfecting. Regardl
- Expert Stories, Influencer Marketing, Modern Marketing
- Mackenzie McCleery used to be a competitive gymnast, so she doesn’t like sitting still. Today she indulges her love for physical activity as a personal trainer, a wellness coach, and as a mom to a bus
- ExpertVoice News
- More than 500 brands empower experts to make trusted recommendations with the help of ExpertVoice. While marketing platforms can often be complex and confusing, we strive to make our partnerships simp
- ExpertVoice News
- Purina, The North Face, New Balance, and hundreds of the world’s top brands engage millions of experts to scale their product recommendations through ExpertVoice. Our members are experts. And they are
- Expert Stories, Influencer Marketing
- Some people are naturally talented at what they do. Others just need to work really hard. Rena, as her track coach informed her, was the latter.Undeterred, Rena chose the 3000-meter Steeplechase, a