Author: Jen Robinson
- Influencer Marketing, Modern Marketing
- Roger Federer is many things. The greatest tennis player of all time, a father, and… an expert in pasta? Pasta company Barilla features Federer in a new ad where he arrives with boxes of Barilla pasta
- Influencer Marketing, Modern Marketing
- Our two-year survey of sales associates shows investing in retail employees can make them better brand advocates during peak sales events.Black Friday and the weeks that follow undoubtedly comprise
- Best Practices, Retail Insights
- As a retail manager, you have a lot on your plate. Merchandising, managing inventory, and planning schedules. Taking care of turnover, hiring good employees, and setting those employees up for success
- Expert Profile, Expert Stories, Influencer Marketing
- Patrick Sweeney firmly believes you need to do something that scares you, and to do it often. In fact, he recommends you do something that scares you at least once a month. It’s all a part of the life
- Brand Ambassador Programs, Influencer Marketing, User Generated Content (UGC)
- Do recent influencer marketing headlines raise questions about implementing influencers into your own marketing strategy? Common concerns are how to scale an influencer or ambassador program, and how
- ExpertVoice News, Influencer Marketing, Modern Marketing
- Consumers trust marketing and advertising more than they trust U.S. Congress, but that’s a pretty low bar we’re using here. Is it really possible for a brand to market to consumers in a way that will
- Influencer Marketing
- With a network of over one million passionate Experts who really know their stuff, it would be silly not to tap into their opinions and expertise. Experticity’s network is broad and varied, but what
- Influencer Marketing, Modern Marketing
- Each quest or journey will be filled with distractions, and if we aren’t careful, these distractions can pull us from the real target our sights should be set upon. For Indiana Jones, it was the pull
- Influencer Marketing, Modern Marketing
- Offline approaches can go hand-in-hand with digital-based influencer marketing strategies. Find out how.Ready for this statistic? According to a recent study, it’s estimated the average person will s
- Brand Ambassador Programs
- In today’s health-conscious world, people tend to turn to social media to find information about physical fitness and overall wellness – making brand ambassadors a vital part of any nutrition brand’s