Category: Influencer Marketing
- Customer Experiences, Influencer Marketing, User Generated Content (UGC)
- Log onto any social media site or just open a web browser and you’ll see user-generated content, or UGC, everywhere. You’ll also find dozens of guides telling you that if you ignore UGC, you’re losing
- Best Practices, Influencer Marketing, Modern Marketing
- Influencer Marketing, Modern Marketing
- Let’s imagine that you love taking great photos. You might be a professional photographer, or a retail associate in a boutique camera shop, or maybe it’s a hobby you’ve spent years perfecting. Regardl
- ExpertVoice Brand Stories, Influencer Marketing, Modern Marketing
- Is a $400 cooler a worthwhile investment? We could debate that forever. What’s not up for debate: YETI Coolers is king of the red-hot “super cooler” category. We’re talking heavy-duty, injected, rotom
- Expert Stories, Influencer Marketing, Modern Marketing
- Mackenzie McCleery used to be a competitive gymnast, so she doesn’t like sitting still. Today she indulges her love for physical activity as a personal trainer, a wellness coach, and as a mom to a bus
- Expert Stories, Influencer Marketing
- Some people are naturally talented at what they do. Others just need to work really hard. Rena, as her track coach informed her, was the latter.Undeterred, Rena chose the 3000-meter Steeplechase, a
- Customer Experiences, Influencer Marketing, Modern Marketing
- The difference between a review and a recommendation goes beyond semantics.This winter I took on the task of finishing our basement. I’m not the most skilled handyman, but I’m capable of getting the
- Influencer Marketing, Modern Marketing
- Roger Federer is many things. The greatest tennis player of all time, a father, and… an expert in pasta? Pasta company Barilla features Federer in a new ad where he arrives with boxes of Barilla pasta
- Customer Experiences, Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- 2018 is already being called the year of the influencer — is your brand ready to embrace this disruption of the status quo? 2017 saw the true emergence of influencer marketing as a widespread and effe
- Best Practices, Brand Ambassador Programs, Customer Experiences, Influencer Marketing, Retail Insights
- Despite steep competition from online retailers, recent research shows brick and mortar stores remain the preferred place to shop for 54 percent of consumers.While online shopping can appeal to a des
- Best Practices, Customer Experiences, Influencer Marketing, Product Knowledge, Retail Insights
- Despite dramatic headlines, consumers still overwhelmingly shop in a physical store. More than 90% of transactions still happen in-store, with both small and large retailers alike providing a unique i