Confessions of a Sales Associate

Confessions of a Sales Associate

Influencer Marketing
Modern Marketing


Ever wonder what sales associates do when they don’t know how to talk about your products? Well we asked them, and their answers might surprise you.

  • 56% of associates conduct on-the-spot product research on the sales floor
  • 39% either recommend a competitive brand or find someone else to answer a customer’s question.
  • 96% of associates are more likely to recommend a product when they’re more knowledgeable about a brand.

View complete infographic here.

Written By

Jennifer Black , Director of Marketing, B2B

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