Confessions of a Sales Associate
Ever wonder what sales associates do when they don’t know how to talk about your products? Well we asked them, and their answers might surprise you.
- 56% of associates conduct on-the-spot product research on the sales floor
- 39% either recommend a competitive brand or find someone else to answer a customer’s question.
- 96% of associates are more likely to recommend a product when they’re more knowledgeable about a brand.
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