May 2019 Month in a Minute: 10 marketing stories from around the web we think you’ll love



Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love.

  1. Interim leader, Eric Artz, tapped as permanent CEO for REI.
  2. Is the pro-purchase system a valuable marketing tool, or source of market saturation? ExpertVoice’s Nick Stagge braves the hot seat.
  3. Here are 4 common mistakes (and solutions) every marketer should be aware of when building a consumer-centric organization.
  4. Brands we love: Diamondback.
  5. From Casper to Rent the Runway, four retail startups have hit $1 billion valuations in 2019. Here’s a look at past and future plans for the companies.
  6. Data can’t replace the value of interacting with your customers in a qualitative way. Here are five ways to get closer to your customer and further from your competitors.
  7. Consumers put a lot of trust in marketers by sharing their data and they have reasonable expectations in return. It’s time for marketers to make sure they deliver on their promises and continue to provide unforgettable customer experiences to ensure long-term loyalty.
  8. Effective omni-channel strategies increases consumer engagement, improves customer retention, and delivers higher AOV.
  9. If you want to drive more sales, the question is simple: Who are your most influential advocates and how do you make them better at recommending your products?
  10. Nike’s new product drop has ‘Fortnite’ characters sporting signature shoes.
Written By

Connor Jones , Sr. Manager of PR and Communications

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