Dec. 18′ Month in a Minute: 10 marketing stories from around the web we think you’ll love





Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love.


  • China’s Anta Sports makes a $5.2 billion offer for Amer Sports.
  • For now, Interbike is no more – Emerald Expositions recently announced the cancelation of the 2019 edition of the trade show.
  • Digital influencers have changed advertising. Looks like they’re changing journalism, too.
  • When a brand is bold enough to tell someone else’s story, an audience is generally more interested in that brand’s story. Authentic, long-form content is being viewed as a value add, not an ad. This piece of user inspired content from Yeti Cycles is a great example.
  • Did you know that most amino acid products are made with duck feathers and human hair? Neither did we until we read this post.  
  • Rather than “pushing” customers towards products or brands, the best marketing “pulls” them in by telling stories and addressing their needs and interests.
  • Less than two years on the job, Secretary of the Interior, Ryan Zinke resigns.
  • Looking for some retail trends and predictions for 2019? Vend put together a list and our own Nick Stagge’s thoughts were #1.
  • After each November election there’s potential for big changes come January. The OIA’s Audio Outdoorist podcast talks about what impact the end of 2018 and beginning of the new session on Capitol Hill might have on the outdoor industry.
  • For the future of running, runners (and brands) may be looking offroad.
Written By

Connor Jones , Sr. Manager of PR and Communications

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