Some people live your brand every day.
So, who better to advocate for it?
We all have those people in our lives, the ones whose passion and expertise in a particular category makes us seek out their advice when we’re looking to buy something. As a brand marketing professional, wouldn’t it be great to leverage these category experts so that more consumers could benefit from their opinions and recommendations? Wouldn’t it be greater still to empower these category experts to recommend your brand?
Turn “Pro Programs” into Brand Advocacy
“We know that when an expert purchases a Diamondback bike, they're going to talk to other folks about it and spur full price sales.”
DREW AXT, SALES & MARKETING MANAGER, DIAMONDBACK