Carrie Nedele

How ExpertVoice’s new partnership with Bazaarvoice will unleash the power of your expert reviews As an ExpertVoice brand customer, you know the power of expert reviews. You know that 75% of U.S. shoppers always read product reviews, and 40% of them won’t even make a purchase unless user-generated content is present on the brand or […]

Influencer marketing has been the talk of the town lately — and for good reason. With consumers that are able to block out the myriad of advertisements they see, forward-thinking brands take a different route. No more competing for air-time or ad space, these brands go directly to the people who live and breathe their […]

ExpertVoice by the Numbers Blog By Prev Next At ExpertVoice, we’re always talking about how experts can make a tangible impact on your brand’s reputation and sales growth, but we’ll let the numbers speak for themselves. In 2017, almost a million experts engaged on ExpertVoice — 979,457 to be exact. With an average of 31,000+ […]

Bringing balance back to the marketing mix BlogInfluencer MarketingModern Marketing By Prev Next As a lifelong learner of the marketing craft, I find myself buried in publications, LinkedIn Learning, and attending all types of conferences. This year, I’ve had the privilege of hitting the road with Digital Summit — taking the stage at marketing conferences […]

Modern marketer’s challenge: Celebrity endorsements aren’t enough Influencer MarketingModern Marketing By Prev Next Roger Federer is many things. The greatest tennis player of all time, a father, and… an expert in pasta? Pasta company Barilla features Federer in a new ad where he arrives with boxes of Barilla pasta in his tennis bag, ready to […]

Brands we love: YETI is blowing up a boring market Client StoriesExpertVoice Brand StoriesInfluencer MarketingModern Marketing By Prev Next Is a $400 cooler a worthwhile investment? We could debate that forever. What’s not up for debate: YETI Coolers is king of the red-hot “super cooler” category. We’re talking heavy-duty, injected, rotomolded coolers — not your dad’s $50 […]

Transform your workouts with expert-recommended products. Whether it’s a pair of shoes for a PR or a massage gun for the recovery afterwards, the right product can make all the difference in your training routine. We sifted through thousands of product recommendations from our experts – trusted industry insiders who regularly test and review products […]

How Brooks builds awareness with running experts and enthusiasts on ExpertVoice. We recently sat down with Brooks — a brand that’s been “thinking on their feet” for over 100 years and revolutionizing the running industry. Brooks was an early adopter of new features like the Campaign Manager, launching more than 10 campaigns in 2022. The […]

Community-based sampling activates a group of influential consumers and boosts UGC collection. Note: Access to Product Sampling Campaigns and Communities varies based on your Advocacy Platform subscription.  Now more than ever, people crave safe places to learn new things, seek inspiration and build genuine connections. Online groups, hosted on social media platforms or through brand […]

Most marketers agree that UGC is the way to consumers’ hearts these days. It’s widely regarded as the best strategy to build both trust and online love for your brand.  User-generated content (commonly referred to as UGC) is defined as any type of content that unpaid contributors have created—from pictures to videos, product reviews or […]

This month, we connected with Carrie Nedele. Carrie is a small animal veterinarian who owns her own practice in the Colorado mountains, where she specializes in a blend of Western and herbal medicines, as well as preventative care for pets. She’s been certified in 16 brands since joining ExpertVoice in 2014. Check out our interview […]

A make or break moment in marketing: overcoming influencer fatigue Uncategorized By Snackable, bite-sized video testimonials can give you, the shopper, a glimpse into a product in use and a realistic look at how it performs in the real world. Did you know that 93% of shoppers actively seek reviews before buying a product, and […]

This month, we connected with Shelby Adams. Shelby is passionate about health and wellness and finds great joy in getting to share her wealth of knowledge with others who seek it. Since joining ExpertVoice in 2020, Shelby has trained on just shy of 100 brands, with many more to come. Check out our interview with […]

The top 10 products experts recommend. Advocacy MarketingInfluencer MarketingProduct Knowledge By If you’ve been pining for an elf to suggest gifts that are ready-made favorites for everyone on your list, we’ve got something better: The collective wisdom of thousands of helpful experts. Our experts are trusted industry insiders and knowledgeable retail associates who test out new […]

The fabric of the ExpertVoice culture ExpertVoice News By I am frequently asked, “what is the culture like at ExpertVoice?” After years of struggling to put it into words, I now realize that culture is a feeling, a sensation, an energy. ExpertVoice is a special place and anyone who works here knows that. We don’t […]

This month, we connected with Amanda Fangmeier. Amanda is an avid runner, having completed everything from 5k runs all the way up to ultra marathons in her 20-year running career thus far. She is well-versed in all things running and is certified in 89 total brands on ExpertVoice since joining in 2016, with more on […]